Twitter is a powerful tool and has become especially crucial to social media marketing.
Barry Collins leads Twitter's Global Partner business.
He sat down with Azania to chat about the social media company's business model and how brands should be taking advantage of the platform.
90 percent of Twitter's revenue comes from advertising products from brands who want to connect with customers...— Barry Collins, leads Twitter's Global Partner business
Twitter is an amazing communication form for brands to talk to people who are interested. As a brand, build a follower community of people who are really interested in your product - don't try and get the biggest audience and then be yourself as a brand when you are communicating.— Barry Collins, leads Twitter's Global Partner business
Click on the link below to listen to the full conversation....
This article first appeared on 702 : [LISTEN] How brands can make the most of Twitter