ShapeShifter

We’re in the business of serving black people with dignity - APM CEO

We’re in the business of serving black people with dignity, says Africa People Mover (APM) founder and CEO Tumisang Kgaboesele.

APM is, according to Kgaboesele, the first bus company to use luxury coaches to service the lower end of the market.

The Money Show’s Bruce Whitfield interviewed Kgaboesele for his weekly “ShapeShifter” feature.

Kgaboesele started his 100% black-owned firm in 2014 with buses he leased from Intercape.

APM operates 29 buses, and is aiming for 60 within five years.

He employs 220 people.

Listen to the interview in the audio below (and/or scroll down for quotes from it).

…You need to walk in the shoes of the people you’re serving…

Tumisang Kgaboesele, Africa People Mover

How do we salvage the reputation of long distance busses [after SA Roadlink]…?

Tumisang Kgaboesele, Africa People Mover

The very first bank to come to the party was Standard Bank…

Tumisang Kgaboesele, Africa People Mover

A coach cost between R4.5 million and R5 million… It’s expensive! You’re only profitable for three months in a year…

Tumisang Kgaboesele, Africa People Mover

Most operators are really struggling… We’re in discussions with our funders… Fortunately, they’ve agreed to work with us…

Tumisang Kgaboesele, Africa People Mover

Long distance travel is extremely discretionary…

Tumisang Kgaboesele, Africa People Mover

Our business is extremely agile…

Tumisang Kgaboesele, Africa People Mover

They [fuel price hikes] couldn’t have come at a worse time…

Tumisang Kgaboesele, Africa People Mover

Get the 10 most-read articles of the week from Bruce Whitfield’s The Money Show, emailed to you every Friday morning:

Subscribe to our Business Wrap Newsletter


This article first appeared on 702 : We’re in the business of serving black people with dignity - APM CEO


Recommended

by NEWSROOM AI

CapeTalk welcomes all comments that are constructive, contribute to discussions in a meaningful manner and take stories forward.

However, we will NOT condone the following:

  • Racism (including offensive comments based on ethnicity and nationality)
  • Sexism
  • Homophobia
  • Religious intolerance
  • Cyber bullying
  • Hate speech
  • Derogatory language
  • Comments inciting violence.

We ask that your comments remain relevant to the articles they appear on and do not include general banter or conversation as this dilutes the effectiveness of the comments section.

We strive to make the CapeTalk community a safe and welcoming space for all.

CapeTalk reserves the right to: 1) remove any comments that do not follow the above guidelines; and, 2) ban users who repeatedly infringe the rules.

Should you find any comments upsetting or offensive you can also flag them and we will assess it against our guidelines.

CapeTalk is constantly reviewing its comments policy in order to create an environment conducive to constructive conversations.

Read More
Meet Phumzile Langeni, tasked by the President to raise R1.2trillion (TRILLION!)

Meet Phumzile Langeni, tasked by the President to raise R1.2trillion (TRILLION!)

You may not have heard of Langeni, but she has one of the hardest and most important jobs in SA. Bruce Whitfield interviews her…

Meet Sylvester Chauke, founder of DNA Brand Architects (one of Africa’s best)

Meet Sylvester Chauke, founder of DNA Brand Architects (one of Africa’s best)

He may just be the world's biggest Madonna fan! Bruce Whitfield interviews Chauke for his weekly “ShapeShifter” feature.

Meet the brave Basani Maluleke, CEO at 'new and improved' African Bank

Meet the brave Basani Maluleke, CEO at 'new and improved' African Bank

Bruce Whitfield interviews Maluleke – the first black woman to lead a South African bank.

Meet Inga Atelier's Inga Gubeka (one of Africa’s most promising entrepreneurs)

Meet Inga Atelier's Inga Gubeka (one of Africa’s most promising entrepreneurs)

Refilwe Moloto interviews Gubeka, a design guru Forbes reckons is one of Africa’s most promising young entrepreneurs.

We need a black-owned, black-run bank - Kganki Matabane (Black Business Council)

We need a black-owned, black-run bank - Kganki Matabane (Black Business Council)

Kganki Matabane joined the BBC in December 2017. The Money Show’s Bruce Whitfield interviews him.

The life and times of former Minister of Finance Nhlanhla Nene

The life and times of former Minister of Finance Nhlanhla Nene

The Money Show’s Bruce Whitfield interviews former Minister of Finance Nhlanhla Nene.

Popular articles
Research probes citizens views on Cape water crisis

Research probes citizens views on Cape water crisis

The Global Water Leaders Group will present preliminary results of a study evaluating Cape Town's water crisis.

Canada has legalised marijuana, could South Africa follow suit?

Canada has legalised marijuana, could South Africa follow suit?

Independent Journalist Kevin Bloom says its part of a global movement towards the recognition of the plant's properties.

SIU report: Corrupt and fraudulent dealings worth R1.2 billion in Gauteng health

SIU report: Corrupt and fraudulent dealings worth R1.2 billion in Gauteng health

The report reveals that former Gauteng Health MEC Brian Hlongwa and 11 others are involved in the irregular expenditure.

Cape dam levels on the rise, but not all clear yet

Cape dam levels on the rise, but not all clear yet

This week, the overall dam levels are at 40.9% of total storage capacity and there was an increase of 8.8 percentage points.

What was Mabuza's business with Putin? Sikonathi Mantshantsha asks

What was Mabuza's business with Putin? Sikonathi Mantshantsha asks

Sikonathi Mantshantsha echoes Parliament's sentiments in wanting to know what was discussed during David Mabuza's visit to Russia.

Medical Aid Scheme Amendment Bill to boot out medical aid co-payments

Medical Aid Scheme Amendment Bill to boot out medical aid co-payments

Acting Chief Executive and Registrar for medical schemes, Dr Sipho Kabane, explains what the Amendment Bill entails.

First-ever CT shooter gets probation thanks to ShotSpotter gunfire tech

First-ever CT shooter gets probation thanks to ShotSpotter gunfire tech

The City of Cape Town welcomes the first-ever ShotSpotter-linked conviction and sentence, handed down this month.

Damning audio of Tom Moyane instructing Sars official to fake illness emerges

Damning audio of Tom Moyane instructing Sars official to fake illness emerges

The instruction from Moyane to the official was to allegedly avoid speaking to KPMG investigators during 'rogue unit' inquiry.

Woman exposed for calling fellow aircraft passengers the K-word

Woman exposed for calling fellow aircraft passengers the K-word

Reverend Solomuzi Mabuza says he is considering laying charges against the woman for calling him a ka***r.

Celebrity chef Siba Mtongana gets vulnerable, opens up about money

Celebrity chef Siba Mtongana gets vulnerable, opens up about money

The Money Show’s Bruce Whitfield interviews Mtongana about her attitude to money (hopes and fears, successes and failures, etc.).