Business Books, Evergreen Content

Step-by-step guide to making your big idea fly

Every week The Money Show’s Bruce Whitfield interviews a businessperson, and asks them to review a popular business book.

This week Whitfield spoke to Yuppiechef cofounder Andrew Smith.

Smith reviewed "Make Elephants Fly: The Process of Radical Innovation" by Steven Hoffman.

Description on Amazon:

Drawing on examples of the hottest innovators in Silicon Valley, this step-by-step guide will show you how to develop, test and launch your impossibly big idea to success.

Almost every major company today has made innovation its number one priority.

Yet fewer than one in four executives believe their organisations are effective innovators.

The pressure to innovate and the price paid for failure keeps rising, while most companies haven't progressed at all.

They are still using the same antiquated techniques pioneered decades ago.

This is why some of the biggest corporations in the world manage to lose entire markets to startups they've never heard of.

In today's world, everyone will need to innovate to stay competitive.

It doesn't matter if you're a startup founder, corporate executive, small business owner, freelancer or professional - there's a technology out there that's going to upend your industry.

And if you aren't able to harness it to your advantage, someone else will.

Innovation is no longer an option - it's the price of admission into the business world.

“Make Elephants Fly” is designed to help you implement the same innovation methodologies and processes as Silicon Valley startups.

It will teach you:

  • How startups come up with breakthrough products and services.

  • How to structure innovation teams.

  • The best ways to identify and vet new ideas.

  • What it takes to foster a culture of innovation.

  • How to establish a process of innovation throughout your organisation.

By the time you've digested this book, you will have the tools needed to take your impossibly big idea and make it fly!

Listen to the interview in the audio below.

Enjoy The Money Show, but miss it sometimes?

Get the best bits emailed to you daily, right after it ends:

Subscribe to our mailing list

* indicates required

This article first appeared on 702 : Step-by-step guide to making your big idea fly


Recommended

by NEWSROOM AI
Read More
'Capping fuel price will harm transformation, jobs and won’t benefit consumers'

'Capping fuel price will harm transformation, jobs and won’t benefit consumers'

The Money Show’s Bruce Whitfield interviews PetroConnect cofounder Sbonelo Mbatha.

3 risks to your retirement savings (and how to mitigate each of them)

3 risks to your retirement savings (and how to mitigate each of them)

Only 5% of South African retirement fund members will retire comfortably. Bruce Whitfield interviews advisor Warren Ingram.

'Constitutional change is not about land reform. It’s about the election'

'Constitutional change is not about land reform. It’s about the election'

Bruce Whitfield interviews political economist Nic Borain and Cas Coovadia, MD at the Banking Association of South Africa.

Gift of the Givers' Dr Imtiaz Sooliman – angel amongst men – talks about money

Gift of the Givers' Dr Imtiaz Sooliman – angel amongst men – talks about money

"I have no desire for clothes. I have no desire for holidays. I have no desire for outings. All I see is the suffering of people…"

‘Budgeting’ for people who don’t budget (and probably never will)

‘Budgeting’ for people who don’t budget (and probably never will)

A simple savings plan for people who don’t like to budget. Bruce Whitfield interviews personal finance guru Warren Ingram.

You’re either a ‘money slave’ or a ‘money master’ (says author of 'My Money')

You’re either a ‘money slave’ or a ‘money master’ (says author of 'My Money')

The Money Show’s Bruce Whitfield interviews Sugar Creek financial expert and author of “My Money” Gerald Mwandiambira.

Popular articles
Gift of the Givers' Dr Imtiaz Sooliman – angel amongst men – talks about money

Gift of the Givers' Dr Imtiaz Sooliman – angel amongst men – talks about money

"I have no desire for clothes. I have no desire for holidays. I have no desire for outings. All I see is the suffering of people…"

Group distances itself from N2 car spinners caught on film

Group distances itself from N2 car spinners caught on film

It turns out that the petrol heads who span cars on the N2 were part of the SA Torque Cape Town Breakfast Run.

Uber customer threatened with hockey stick by driver

Uber customer threatened with hockey stick by driver

An Uber customer shares how she was threatened by an Uber driver with a hockey stick after a disagreement.

Unauthorised debit orders: When last did you check your bank statement?

Unauthorised debit orders: When last did you check your bank statement?

Unauthorised debit orders are a huge problem affecting thousands of South Africans.

Heads to roll for N2 car spinning frenzy

Heads to roll for N2 car spinning frenzy

WC Traffic Chief says there was no authorisation given for cars to be spun on a provincial road with the protection of officers.