Business Books, Evergreen Content

Step-by-step guide to making your big idea fly

Every week The Money Show’s Bruce Whitfield interviews a businessperson, and asks them to review a popular business book.

This week Whitfield spoke to Yuppiechef cofounder Andrew Smith.

Smith reviewed "Make Elephants Fly: The Process of Radical Innovation" by Steven Hoffman.

Description on Amazon:

Drawing on examples of the hottest innovators in Silicon Valley, this step-by-step guide will show you how to develop, test and launch your impossibly big idea to success.

Almost every major company today has made innovation its number one priority.

Yet fewer than one in four executives believe their organisations are effective innovators.

The pressure to innovate and the price paid for failure keeps rising, while most companies haven't progressed at all.

They are still using the same antiquated techniques pioneered decades ago.

This is why some of the biggest corporations in the world manage to lose entire markets to startups they've never heard of.

In today's world, everyone will need to innovate to stay competitive.

It doesn't matter if you're a startup founder, corporate executive, small business owner, freelancer or professional - there's a technology out there that's going to upend your industry.

And if you aren't able to harness it to your advantage, someone else will.

Innovation is no longer an option - it's the price of admission into the business world.

“Make Elephants Fly” is designed to help you implement the same innovation methodologies and processes as Silicon Valley startups.

It will teach you:

  • How startups come up with breakthrough products and services.

  • How to structure innovation teams.

  • The best ways to identify and vet new ideas.

  • What it takes to foster a culture of innovation.

  • How to establish a process of innovation throughout your organisation.

By the time you've digested this book, you will have the tools needed to take your impossibly big idea and make it fly!

Listen to the interview in the audio below.

Enjoy The Money Show, but miss it sometimes?

Get the best bits emailed to you daily, right after it ends:

Subscribe to our mailing list

* indicates required

This article first appeared on 702 : Step-by-step guide to making your big idea fly


Recommended

by NEWSROOM AI

CapeTalk welcomes all comments that are constructive, contribute to discussions in a meaningful manner and take stories forward.

However, we will NOT condone the following:

  • Racism (including offensive comments based on ethnicity and nationality)
  • Sexism
  • Homophobia
  • Religious intolerance
  • Cyber bullying
  • Hate speech
  • Derogatory language
  • Comments inciting violence.

We ask that your comments remain relevant to the articles they appear on and do not include general banter or conversation as this dilutes the effectiveness of the comments section.

We strive to make the CapeTalk community a safe and welcoming space for all.

CapeTalk reserves the right to: 1) remove any comments that do not follow the above guidelines; and, 2) ban users who repeatedly infringe the rules.

Should you find any comments upsetting or offensive you can also flag them and we will assess it against our guidelines.

CapeTalk is constantly reviewing its comments policy in order to create an environment conducive to constructive conversations.

Read More
Need a loan? How to improve your credit score (before you apply)

Need a loan? How to improve your credit score (before you apply)

Get a free credit report, then follow these five tips and see by how much you can improve your credit record.

5 rubbish beliefs about investing that are keeping you from getting rich

5 rubbish beliefs about investing that are keeping you from getting rich

Financial advisor Warren Ingram rubbishes some popular, yet blatantly untrue ideas that are keeping people from growing wealthy.

‘Americans are brilliant at consumerism! Brilliant!’ (lessons from the US of A)

‘Americans are brilliant at consumerism! Brilliant!’ (lessons from the US of A)

Bruce Whitfield interviews Aurik Business Accelerator founder Pavlo Phitidis for his weekly small business feature.

R8 million Rubens masterpiece found in SA after languishing on a wall since 1932

R8 million Rubens masterpiece found in SA after languishing on a wall since 1932

Smuggled out of Germany in the 1930s, then forgotten in Joburg. Bruce Whitfield interviews fine art specialist Luke Crossley.

How to make your first R1 million (after that it just becomes so much easier)

How to make your first R1 million (after that it just becomes so much easier)

Rich. Wealthy. Financially free... Call it what you will; the first million is how you get there. Warren Ingram on his book...

Solutionist Thinking: In Conversation with Reuel Khoza

Solutionist Thinking: In Conversation with Reuel Khoza

In the first episode of Solutionist Thinking with RMB, Bruce Whitfield speaks with author, businessman and trailblazer Reuel Khoza.

Popular articles
Research probes citizens views on Cape water crisis

Research probes citizens views on Cape water crisis

The Global Water Leaders Group will present preliminary results of a study evaluating Cape Town's water crisis.

Canada has legalised marijuana, could South Africa follow suit?

Canada has legalised marijuana, could South Africa follow suit?

Independent Journalist Kevin Bloom says its part of a global movement towards the recognition of the plant's properties.

SIU report: Corrupt and fraudulent dealings worth R1.2 billion in Gauteng health

SIU report: Corrupt and fraudulent dealings worth R1.2 billion in Gauteng health

The report reveals that former Gauteng Health MEC Brian Hlongwa and 11 others are involved in the irregular expenditure.

Cape dam levels on the rise, but not all clear yet

Cape dam levels on the rise, but not all clear yet

This week, the overall dam levels are at 40.9% of total storage capacity and there was an increase of 8.8 percentage points.

What was Mabuza's business with Putin? Sikonathi Mantshantsha asks

What was Mabuza's business with Putin? Sikonathi Mantshantsha asks

Sikonathi Mantshantsha echoes Parliament's sentiments in wanting to know what was discussed during David Mabuza's visit to Russia.

Medical Aid Scheme Amendment Bill to boot out medical aid co-payments

Medical Aid Scheme Amendment Bill to boot out medical aid co-payments

Acting Chief Executive and Registrar for medical schemes, Dr Sipho Kabane, explains what the Amendment Bill entails.

First-ever CT shooter gets probation thanks to ShotSpotter gunfire tech

First-ever CT shooter gets probation thanks to ShotSpotter gunfire tech

The City of Cape Town welcomes the first-ever ShotSpotter-linked conviction and sentence, handed down this month.

Damning audio of Tom Moyane instructing Sars official to fake illness emerges

Damning audio of Tom Moyane instructing Sars official to fake illness emerges

The instruction from Moyane to the official was to allegedly avoid speaking to KPMG investigators during 'rogue unit' inquiry.

Woman exposed for calling fellow aircraft passengers the K-word

Woman exposed for calling fellow aircraft passengers the K-word

Reverend Solomuzi Mabuza says he is considering laying charges against the woman for calling him a ka***r.

Celebrity chef Siba Mtongana gets vulnerable, opens up about money

Celebrity chef Siba Mtongana gets vulnerable, opens up about money

The Money Show’s Bruce Whitfield interviews Mtongana about her attitude to money (hopes and fears, successes and failures, etc.).