And can you believe it’s been eight years?
This week, Rice got on the World Cup bandwagon.
Rice discussed "Budweiser", ruler of world soccer (at least every four years).
He also discussed some of the other brands at the World Cup - do their sponsorships work?
For more detail; listen to the interview in the audio below.
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This article first appeared on 702 : Budweiser is America. But once every 4 years it's 'The World'