Absa is changing its look from red to… pink?! And orange?!

www.businessinsider.co.za

Absa is changing its look and replacing the iconic red in its logo.

The bank is remaining tight-lipped about its new corporate colours, but speculation is rife.

The Money Show’s Bruce Whitfield interviewed Business Insider South Africa’s Phillip de Wet.

De Wet has a wild theory:

Absa ditching its red, and adding flaming orange and candy pink.

Listen to the interview in the audio below (and/or scroll down for quotes from it).

Absa won’t say anything…

Phillip de Wet, Business Insider South Africa

People are deeply invested in the red… if they get this wrong… the impact can be quite significant…

Phillip de Wet, Business Insider South Africa

They want to establish an African identity… We suspect there’s also a concern about all these new banks coming up…

Phillip de Wet, Business Insider South Africa

There’s a question of cost…

Phillip de Wet, Business Insider South Africa

It’s a celebrity makeover kind of thing… I suspect Absa won’t be opposed to someone like Orange coming after them…

Phillip de Wet, Business Insider South Africa

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This article first appeared on 702 : Absa is changing its look from red to… pink?! And orange?!


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