Health Minister Aaron Motsoaledi publicly made known his plans to further clamp down on smoking.
This will include having plain packaging for tobacco products as well as increasing limits on places where people can light up.
Bongani Mshibe of the Japan Tobacco International says the proposed Tobacco Bill will lead to excessive regulation.
We saw some of these proposals globally and it really does threaten some of the business's commercial freedom, not only for tobacco companies but also for retailers and small businesses which supports 180 000 jobs in the country.— Bongani Mshibe of the Japan Tobacco International
Mshibe says the proposed bill also infringes on the consumer's freedom of choice.
Really, the consumer freedom of choice is threatened because adults should have a freedom of choice in terms of how they want to live their lives.— Bongani Mshibe of the Japan Tobacco International
We understand that the regulations are necessary but they should be appropriate...— Bongani Mshibe of the Japan Tobacco International
A petition has been created on the webpage "www.handsoffmychoices.co.za" to mobilise people to fight against the major changes presented by the bill.
To hear the rest of the conversation with Bongani Mshibe, listen below: