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Absa launches new look, tones down the colour red

11 July 2018 2:07 PM
Tags:
Absa group
Absa identity change
Absa Group marketing head David Wingfield says the transitioning process it has embarked on is expected to be complete by 2020.

Absa Bank launched its new look on Wednesday also changing the entire Absa group from being Barclays Africa Limited and will be trading as Absa Bank Limited.

Group marketing head of Absa, David Wingfield says it will take them about two years to complete the whole transition, in 2020.

Read: Absa is changing its look from red to… pink?! And orange?!

It's a long journey and a very complicated one and it has to be done with a lot of care obviously looking after our customer's interests.

David Wingfield, Group marketing head of Absa

The point of this journey is that as part of our separation, Barclays did pay an amount of money for us to be able to do this journey and that's how we are funding it.

David Wingfield, Group marketing head of Absa

Wingfield also explained the logo changes and the choice of colours in it.

What we decided to do was we just toned down the colour red. Some of the feedback we got was that our colours were a bit too passionate so we just brought it back.

David Wingfield, Group marketing head of Absa

We actually now call our anchor red, passion red. It is an Absa colour... but we also added different spectrum of red.

David Wingfield, Group marketing head of Absa

To hear the rest of the conversation with Absa's David Wingfield, listen below:

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11 July 2018 2:07 PM
Tags:
Absa group
Absa identity change

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