Absa launches new look, tones down the colour red

Absa Bank launched its new look on Wednesday also changing the entire Absa group from being Barclays Africa Limited and will be trading as Absa Bank Limited.

Group marketing head of Absa, David Wingfield says it will take them about two years to complete the whole transition, in 2020.

Read: Absa is changing its look from red to… pink?! And orange?!

It's a long journey and a very complicated one and it has to be done with a lot of care obviously looking after our customer's interests.

David Wingfield, Group marketing head of Absa

The point of this journey is that as part of our separation, Barclays did pay an amount of money for us to be able to do this journey and that's how we are funding it.

David Wingfield, Group marketing head of Absa

Wingfield also explained the logo changes and the choice of colours in it.

What we decided to do was we just toned down the colour red. Some of the feedback we got was that our colours were a bit too passionate so we just brought it back.

David Wingfield, Group marketing head of Absa

We actually now call our anchor red, passion red. It is an Absa colour... but we also added different spectrum of red.

David Wingfield, Group marketing head of Absa

To hear the rest of the conversation with Absa's David Wingfield, listen below:


Recommended

by NEWSROOM AI
Read More
For Good or no good? Analyst casts doubt on success of De Lille's new party

For Good or no good? Analyst casts doubt on success of De Lille's new party

Prof Lesiba Tefo says like many African leaders former Mayor Patricia de Lille didn't know when to step down.

School fees for 2019 higher than inflation rate

School fees for 2019 higher than inflation rate

Bad news for parents as school fees for 2019 are set to increase way above inflation.

One of Cape Town's biggest meal service projects needs your help

One of Cape Town's biggest meal service projects needs your help

The Service Dining Rooms ensures that the most vulnerable people and communities in and around Cape Town are fed and cared for.

Cryptocurrencies are dying out one after the other, Bitcoin loses 70% of value

Cryptocurrencies are dying out one after the other, Bitcoin loses 70% of value

Is the cryptocurrency bubble about to burst? Bruce Whitfield interviews Absa's Craig Pheiffer.

Absa is changing its look from red to… pink?!  And orange?!

Absa is changing its look from red to… pink?! And orange?!

Business Insider’s Phillip de Wet has a wild theory: Absa ditching its red, and adding flaming orange and candy pink.

 Absa's 'Black Tax' poll backfires

Absa's 'Black Tax' poll backfires

The bank has apologised for causing offense in a Twitter poll on Tuesday.

Popular articles
6 dumbest things people in their 20s do with money

6 dumbest things people in their 20s do with money

Sam Beckbessinger, the author of “Manage Your Money like a F*cking Grownup,” has some tips, so you don’t have to live with regret.

'The President felt it necessary to write to the Speaker and clarify matters'

'The President felt it necessary to write to the Speaker and clarify matters'

Presidency spokesperson Khusela Diko explains how the President got to know the money was for his campaign.

[LISTEN] 'We will not pay out the insurance claim', MMI CEO tells Eusebius

[LISTEN] 'We will not pay out the insurance claim', MMI CEO tells Eusebius

Eusebius McKaiser engages MMI CEO in a fiery debate about why they won't pay gunshot victim's R2.4 million policy claim.

VW vehicle nightmare to cost customer R23 000  after third engine fails

VW vehicle nightmare to cost customer R23 000 after third engine fails

A brand new Touran that's had three new engines since 2012 is about to cost the customer R23 000 for a fourth engine.

De Lille invites South Africans to join her new movement 'For Good'

De Lille invites South Africans to join her new movement 'For Good'

An official name for the party and party colours will be revealed in two weeks and an election campaign to be launched in January.

[LISTEN] 'I won a car but I'm too young to drive!' - Paxton on life after Idols

[LISTEN] 'I won a car but I'm too young to drive!' - Paxton on life after Idols

Idols winner Paxton Fielies chats to Sara-Jayne King about her debut album, This Is Me.