What does Absa and Black Panther have in common?

It certainly fits with the contemporary view of the importance of the Continent, of building African identity… it’s going to be interesting to see if they tie in with Black Panther, or something like that.

Professor Nicola Kleyn, Gordon Institute of Business Science

After weeks of suspense, and wild speculation (pink!? orange!?), Absa has unveiled its new logo and tagline “"Bringing possibility to life".

The banks says it wants to emphasise its Africanness.

It changed its official name earlier this year from Barclays Africa to Absa.

Absa now trades on the Johannesburg Stock Exchange as ABG Absa Group Limited.

The Money Show’s Bruce Whitfield interviewed Gordon Institute of Business Science marketing expert Professor Nicola Kleyn.

Listen to the interview in the audio below (and/or scroll down for more quotes from it).

I was not surprised that they stuck with red… a little more user-friendly, and contemporary… a message that says we focus on an African identity…

Professor Nicola Kleyn, Gordon Institute of Business Science

They had to legally change the trademark… I don’t think we can disentangle this… from the restructuring of the business…

Professor Nicola Kleyn, Gordon Institute of Business Science

Normally… we don’t care about a brand’s palette…

Professor Nicola Kleyn, Gordon Institute of Business Science

The Absa brand is rich in heritage… including the infamous Volkskas… it’s the end of an era… is it going to make a difference, not here in South Africa, but across their other markets…

Professor Nicola Kleyn, Gordon Institute of Business Science

Enjoy The Money Show, but miss it sometimes?

Get the best bits emailed to you daily, right after it ends:

Subscribe to our mailing list

* indicates required

This article first appeared on 702 : What does Absa and Black Panther have in common?


Recommended

by NEWSROOM AI
Read More
How to get rich by investing in smoking hot US and Canadian dagga shares

How to get rich by investing in smoking hot US and Canadian dagga shares

Returns of 500% are not unheard of. Is this another crypto-like bubble? Not in the least, says Financial Advisor Warren Ingram.

Tax ombud to probe Sars – yet again - after taxpayers complain

Tax ombud to probe Sars – yet again - after taxpayers complain

The Money Show’s Bruce Whitfield interviews Adv. Eric Mkhawane, CEO at the Office of the Tax Ombud.

The businesses that boomed and went bust on Business Unusual

The businesses that boomed and went bust on Business Unusual

Predictions, products and personalities featured in "Business Unusual" in the last three years.

Hits from the bong (it’s legal!)… then off to work I go?

Hits from the bong (it’s legal!)… then off to work I go?

The consequences of consuming dagga at home and showing up at the office high. Bruce Whitfield interviews a labour lawyer.

The ANC cannot claim innocence - Mahlatsi Mahlase (Sanef)

The ANC cannot claim innocence - Mahlatsi Mahlase (Sanef)

The Money Show’s Bruce Whitfield interviews Mahlatsi Mahlase of the South African National Editors Forum (Sanef).

Solutionist Thinking: In Conversation with FirstRand's founders

Solutionist Thinking: In Conversation with FirstRand's founders

In the bonus episode of Solutionist Thinking with RMB, Bruce Whitfield speaks the founders of FirstRand, GT Ferreira, Laurie Dippenaar and Paul Harris.

Popular articles
[LISTEN] New Visa regulations could change the face of South African tourism

[LISTEN] New Visa regulations could change the face of South African tourism

Lecturer at TUT's Dept of Tourism, Unathi Henama says that the tourism sector is at the center of the economic policies in SA.

We call it Heritage Day so it's more inclusive - Coconut Kelz (Lesego Thlabi)

We call it Heritage Day so it's more inclusive - Coconut Kelz (Lesego Thlabi)

In this segment of the Current Affairs with Coconut Kelz, satirical comedian Lesego Thlabi channels Kelz to chat about Heritage Day.

'My hubby is 75 and we still do it' - stories about sex on the other side of 50

'My hubby is 75 and we still do it' - stories about sex on the other side of 50

Is biology putting the brakes on your sexuality? Callers share their experiences of sex and growing older.

Charity loses R39k event deposit after previous Ritz Hotel management goes awol

Charity loses R39k event deposit after previous Ritz Hotel management goes awol

The Ritz Hotel is under new management and the money paid to previous management has still not been refunded.

DStv Premium on a downward spiral, warns tech guru

DStv Premium on a downward spiral, warns tech guru

DStv has lost about 140 000 Premium subscribers to Netflix over the past two years, tech expert Arthur Goldstuck.

Transgender 'dragon lady' has ears removed and says testicles are next to go

Transgender 'dragon lady' has ears removed and says testicles are next to go

Tiamat Medusa has undergone extreme body modification and claims to be the most modified trans person in the world.