Streaming issues? Report here
John Maytham 2019 1500 BW
Afternoon Drive with John Maytham
15:00 - 18:00
volume_up
volume_mute

Up Next: The Money Show with Bruce Whitfield
See full line-up
Afternoon Drive with John Maytham
15:00 - 18:00
Home
arrow_forward
Business
arrow_forward
Opinion

What does Absa and Black Panther have in common?

11 July 2018 8:39 PM
Tags:
Marketing
Banking
Africa
Absa
Black panther
GIBS
branding
Nicola Kleyn
Gordon Institute of Business Science
absa logo
absa colours
Africanacity! That’s what. Or so it wants us to believe. Bruce Whitfield interviews Gibs marketing expert Professor Nicola Kleyn.

It certainly fits with the contemporary view of the importance of the Continent, of building African identity… it’s going to be interesting to see if they tie in with Black Panther, or something like that.

Professor Nicola Kleyn, Gordon Institute of Business Science

After weeks of suspense, and wild speculation (pink!? orange!?), Absa has unveiled its new logo and tagline “"Bringing possibility to life".

The banks says it wants to emphasise its Africanness.

It changed its official name earlier this year from Barclays Africa to Absa.

Absa now trades on the Johannesburg Stock Exchange as ABG Absa Group Limited.

The Money Show’s Bruce Whitfield interviewed Gordon Institute of Business Science marketing expert Professor Nicola Kleyn.

Listen to the interview in the audio below (and/or scroll down for more quotes from it).

I was not surprised that they stuck with red… a little more user-friendly, and contemporary… a message that says we focus on an African identity…

Professor Nicola Kleyn, Gordon Institute of Business Science

They had to legally change the trademark… I don’t think we can disentangle this… from the restructuring of the business…

Professor Nicola Kleyn, Gordon Institute of Business Science

Normally… we don’t care about a brand’s palette…

Professor Nicola Kleyn, Gordon Institute of Business Science

The Absa brand is rich in heritage… including the infamous Volkskas… it’s the end of an era… is it going to make a difference, not here in South Africa, but across their other markets…

Professor Nicola Kleyn, Gordon Institute of Business Science

Enjoy The Money Show, but miss it sometimes?

Get the best bits emailed to you daily, right after it ends:

Subscribe to our Business Wrap Newsletter


This article first appeared on 702 : What does Absa and Black Panther have in common?


11 July 2018 8:39 PM
Tags:
Marketing
Banking
Africa
Absa
Black panther
GIBS
branding
Nicola Kleyn
Gordon Institute of Business Science
absa logo
absa colours

More from Business

Toyota Etios

Earn R4500+ per month by renting out your car to Uber drivers

22 November 2019 2:11 PM

Flexclub pays you to rent out a car you don’t use to Uber drivers struggling to obtain finance, says cofounder Tinashe Ruzane.

Share this:
Read More arrow_forward

69663831-2970677422958908-1jpg

Liberty founder Donald Gordon dies

22 November 2019 1:51 PM

The financial services company announced Gordon passed away after a short illness.

Share this:
Read More arrow_forward

171121bongogif

Prosecutions must follow after string of Hawks arrests, says Mantshantsha

22 November 2019 1:27 PM

The Hawks made several high-profile arrests this week and the Daily Maverick's Sikonathi Mantshantsha says the NPA must step up.

Share this:
Read More arrow_forward

191115-ctia-saa-strike-edjpg

SAA & unions reach wage deal, ending strike

22 November 2019 1:25 PM

It also said mediation will continue to assist the parties to work through some of the identified underlying issues and challenges.

Share this:
Read More arrow_forward

191115 SAA strike Airways Park3

National Transport Movement signs SAA wage deal, retrenchments postponed

22 November 2019 1:23 PM

NMT president Mashudu Raphetha and Eyewitness News reporter Kgomotso Modise give details of the agreement.

Share this:
Read More arrow_forward

vida-e-caffe-coffe-instagram-postjpg

Vida e caffè revamps very first store in Cape Town to mark 18 years in the biz

22 November 2019 12:30 PM

To celebrate 18 years of success, the brand went back to where it all started. CEO Darren Levy takes us on Vida e caffè's journey.

Share this:
Read More arrow_forward

investec.JPG

Poor UK performance sees Investec earnings fall by 17.2%

22 November 2019 10:04 AM

The Money Show’s Bruce Whitfield interviews Fani Titi, Joint-CEO at Investec.

Share this:
Read More arrow_forward

Prison cell jail

The (formerly short) long arm of the law has begun striking

22 November 2019 9:30 AM

The Hawks is swooping. Bernard Hotz (Business Crimes and Investigations at Werksmans) discusses the significance it all.

Share this:
Read More arrow_forward

saa over table mountain.jpg

'Court will have to rule if SAA is financially distressed'

22 November 2019 8:20 AM

Business rescue practitioner Louis Klopper explains what the Companies Act says about placing a company under business rescue.

Share this:
Read More arrow_forward

saa-flightjpg

Is being placed into business rescue the way forward for SAA?

21 November 2019 6:17 PM

Specialist attorney Gareth Cremen examines the suitability of trade union Solidarity's court application against the airline.

Share this:
Read More arrow_forward

More from Opinion

Prison cell jail

The (formerly short) long arm of the law has begun striking

22 November 2019 9:30 AM

The Hawks is swooping. Bernard Hotz (Business Crimes and Investigations at Werksmans) discusses the significance it all.

Share this:
Read More arrow_forward

rmb-vimeo-screengrabjpg

RMB Holdings ends SA’s 'most successful entrepreneurial venture in 40 years'

21 November 2019 12:23 PM

RMB Holdings will dole out its shares in FirstRand, South Africa’s largest financial institution, says Chris Logan.

Share this:
Read More arrow_forward

survey

CapeTalk listener? Win KDay or Yo-Yo Ma tickets by completing a short survey

20 November 2019 1:44 PM

We want to know more about our listeners. Fill in this short survey to enter the competition. Good luck! (And, thank you)

Share this:
Read More arrow_forward

mr-price-logojpg

3 best JSE shares to buy, right now (by The Robert Group)

19 November 2019 12:24 PM

Devin Shutte (Head of Investments at The Robert Group) shares his stock picks of the week with Bruce Whitfield on The Money Show.

Share this:
Read More arrow_forward

Karatbars

Karatbars – is it a scam? The case for and against…

15 November 2019 10:06 AM

Bruce Whitfield interviews senior Karatbars representatives, a financial advisor and someone who was invited to its conference.

Share this:
Read More arrow_forward

Land-Pic-Site.jpg

'South Africans have to show greater respect for our farmers'

12 November 2019 1:43 PM

“I spent a year travelling 100 000 km [crisscrossing SA researching farmers]. It changed my perspective,” says author Ivor Price.

Share this:
Read More arrow_forward

lion dinokeng

Controversial reclassification of wildlife a positive move, says game rancher

6 November 2019 5:56 PM

Dr Peter Oberem argues that the reclassification of 33 species creates a value, ensuring people will look after the animals.

Share this:
Read More arrow_forward

McDonald's

Unleash your inner foodie with McDonald’s… seriously?

6 November 2019 11:19 AM

What do you think of when you hear the word “foodie”? Probably not McDonald’s, but that’s how it's pitching its McFlurries.

Share this:
Read More arrow_forward

Drought

Weather data suggests drought, heat and a poor harvest likely across SA

6 November 2019 10:15 AM

Weather predictions don’t bode well for summer crops, warns Wandile Sihlobo, an economist at Agricultural Business Chamber.

Share this:
Read More arrow_forward

191104-cyril-boks-rwc-edjpg

Rassie and Siya provide lessons in leadership to MBA students at Gibs

5 November 2019 3:32 PM

“I was teaching MBA yesterday, talking about the game – we went into it in some depth,” says Prof Nick Binedell of Gibs.

Share this:
Read More arrow_forward