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How to make a 'TV' show (in the dying days of old-school television)

It’s a marketplace… you’ve got to conceptualise things around what people want.

Yusuf Stevens, Cheeky Media

My sons… they don’t watch TV! They’re watching YouTube, Netflix and Showmax…

Yusuf Stevens, Cheeky Media

One thing I can say is that nothing on TV is real!

Yusuf Stevens, Cheeky Media

Some say we're in a golden age of television.

While every second movie is a rehash or superhero movie, TV seems awash in originality not seen before.

Since about 2012, television has grown into a more substantial component of major media companies' revenues than film.

The Money Show’s Bruce Whitfield interviewed Cheeky Media Joint MD Yusuf Stevens for his weekly “The Science Of” feature.

Stevens discussed making television shows.

Listen to the interview in the audio below (and/or scroll down for more quotes from it).

In South Africa, we have a massive soapie culture… Talk is always popular…

Yusuf Stevens, Cheeky Media

The idea of appointment viewing is slowly dying… As much as TV is dying; there’s never been a bigger demand for content, ever!

Yusuf Stevens, Cheeky Media

Viewers are very intelligent. They don’t like to be advertised to all the time… It’s a fine line… If you get it right you can do very well for your client…

Yusuf Stevens, Cheeky Media

DStv is losing subscribers… it’s a difficult time…

Yusuf Stevens, Cheeky Media

If you look at a show like Top Gear… it was a car show that wasn’t actually about cars… viewership is skewed towards females. It’s something you wouldn’t expect…

Yusuf Stevens, Cheeky Media

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This article first appeared on 702 : How to make a 'TV' show (in the dying days of old-school television)


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