WhatsApp recently released a code which make paying bills and making online purchases through the social media platform possible.
The means South African consumers will soon be able to receive flight booking passes through WhatsApp as well as pay their bills.
Clickatell is one of a few global service providers who has gained early access to WhatsApp’s business code.
It's CEO Pieter de Villiers says the WhatsApp business code will help customers have a better experience.
Clickatell was founded in South Africa in 2000 and later moved to California in the US. They have partnered with Absa to launch South Africa’s first WhatsApp banking platform called ChatBanking.
How this would work, you just type Absa on your contacts like you will normally search for contacts on your WhatsApp. You type hi and then you will be sent instructions on how to get started.— Pieter de Villiers, CEO of Clickatell
To hear the rest of the conversation with Pieter de Villiers, listen below: