According to research, 50 children were killed while they were walking on the streets in 2017, in Cape Town alone.
Project Manager for UNICEF on the Childsafe campaign Ali Janmohammed says this is due to the fact that children spend 15 to 20 minutes on the roads walking to and from school.
Now the Safer Streets for Children campaign which is in collaboration with Open Streets Cape Town, child safety advocacy organisation ChildSafe and the Safely Home Calendar initiated by the Western Cape Government’s Department of Transport & Public Works was launched on 2 August.
We know that every year we have 50 children killed on our roads, so as part of our campaign we wanted to raise awareness through children.— Ali Janmohammed, Project Manager for UNICEF on the Childsafe campaign
We had 50 children from St Georges Primary School put up 50 silhouettes, representing each child pedestrian we lost on our roads.— Ali Janmohammed, Project Manager for UNICEF on the Childsafe campaign
We also wanted to raise awareness on how driver behaviour is the major cause of this road fatalities, especially speeding.— Ali Janmohammed, Project Manager for UNICEF on the Childsafe campaign
To hear the rest of the conversation, listen below: