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Nollywood has become Nigeria’s second largest employer

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Africa Connected host Lee Kasumba is crisscrossing the Continent to explore its many opportunities and potential for investment.

Click or tap here to learn more about her journey.

The Money Show’s Bruce Whitfield interviewed Kasumba, who is in Port Harcourt (population 1.8 million) in Nigeria’s oil-rich Rivers State.

Kasumba spoke about Nollywood, the third largest film industry in the world and Nigeria's second largest employer (after agriculture).

Listen to the interview in the audio below (and/or scroll down for quotes from it).

The director gave me some key insights into Nollywood… a bulk of the actors come from Port Harcourt…

Lee Kasumba

Nollywood is estimated at $50 billion, annually… After agriculture, it’s the second largest employer…

Lee Kasumba

Nollywood plays a key role in exporting ‘Brand Nigeria’… the average person sees it that way.

Lee Kasumba

The drinking culture is really huge…

Lee Kasumba

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This article first appeared on 702 : Nollywood has become Nigeria’s second largest employer


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