But does it work?

Can hidden messages in advertising cause you to shop ‘till you drop?

Subliminal advertising is marketing messages the receiver is not consciously aware of.

Examples my include messages played at a very low volume or images flashed on a screen for a fraction of a second.

Do these hidden messages to promote products or services work?

Scroll down to listen to our interview of Branding and Advertising expert Andy Rice.

There’s no strong evidence that subliminal advertising works. And it can be a PR disaster.

Andy Rice (branding and advertising expert )

The vast majority of advertising gets into the brain almost subconsciously.

Andy Rice (branding and advertising expert )

This article first appeared on 702 : Can hidden messages in advertising cause you to shop ‘till you drop?


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