Nike hits again with Caster Semenya (Kaepernick boosts online sales by 31%)
The kind of middle-American redneck who sets fire to his Nike without taking them off first and ending up in hospital is not really the audience Nike is pitching at. They’re pitching at an urban, black, cosmopolitan, young audience – all of whom are saying they love this.Andy Rice
This week, Rice critiqued Nike’s controversial (in the United States at least) Colin Kaepernick campaign.
Nike took a risk.
Now it’s laughing all the way to bank.
Despite the backlash (or because of it?) in the wake of Nike’s endorsement deal with Kaepernick, Nike’s online sales have skyrocketed by 31%.
What was Nike thinking?— Donald J. Trump (@realDonaldTrump) September 7, 2018
Now Nike has a new, very moving advert featuring Caster Semenya.
Listen to the interview in the audio below.
Enjoy The Money Show, but miss it sometimes?
Get the best bits emailed to you daily, right after it ends:
This article first appeared on 702 : Nike hits again with Caster Semenya (Kaepernick boosts online sales by 31%)
You can play the race card but you’re liable for black tax. White privilege keeps you out of jail and paying etolls is voluntary.Read More
What do you think of when you hear the word “foodie”? Probably not McDonald’s, but that’s how it's pitching its McFlurries.Read More
Branding and advertising expert Andy Rice runs out of adjectives to describe how awful Nivea men’s new TV advert is.Read More
Checkers is getting "better and better", says branding and advertising expert Andy Rice.Read More
Some things in life just don’t need a “designer” counterpart, reckons branding and advertising expert Andy Rice.Read More
Branding and advertising expert Andy Rice discusses the most-liked TV adverts in South Africa in the second quarter of 2019.Read More
Advertising expert Andy Rice slams it. The Money Show’s Bruce Whitfield’s response to the advert? “Hahahahahahahaha!”Read More
"They seem to have succumbed to consumer pressure," says branding and advertising expert Andy Rice.Read More
“Pick n Pay dug themselves a hole, then jumped into it,” says branding and advertising expert Andy Rice.Read More
The company has agreed to settle. Because it said Red Bull gives you wings, and it doesn’t. Oh, Canada!Read More