But does it work?

Nike hits again with Caster Semenya (Kaepernick boosts online sales by 31%)

Colin Kaepernick for Nike's new ad campaign. Picture: Nike

The kind of middle-American redneck who sets fire to his Nike without taking them off first and ending up in hospital is not really the audience Nike is pitching at. They’re pitching at an urban, black, cosmopolitan, young audience – all of whom are saying they love this.

Andy Rice

Every week The Money Show’s Bruce Whitfield asks branding and advertising expert Andy Rice to share with him the week’s advertising “heroes” and “zeroes”.

This week, Rice critiqued Nike’s controversial (in the United States at least) Colin Kaepernick campaign.

Nike took a risk.

Now it’s laughing all the way to bank.

Despite the backlash (or because of it?) in the wake of Nike’s endorsement deal with Kaepernick, Nike’s online sales have skyrocketed by 31%.

Now Nike has a new, very moving advert featuring Caster Semenya.

Listen to the interview in the audio below.

Enjoy The Money Show, but miss it sometimes?

Get the best bits emailed to you daily, right after it ends:

Subscribe to our Business Wrap Newsletter


This article first appeared on 702 : Nike hits again with Caster Semenya (Kaepernick boosts online sales by 31%)


Recommended

by NEWSROOM AI
Read More
Nando’s burns 'African-nasti' Absa with hilariously cheeky new advertisement

Nando’s burns 'African-nasti' Absa with hilariously cheeky new advertisement

Branding and advertising expert Andy Rice loves Nando’s burn of Absa in its funny and more than a little mischievous new ad.

Loerie winning Apartheid Museum ad comparing Trump and Verwoerd is 'fake news'

Loerie winning Apartheid Museum ad comparing Trump and Verwoerd is 'fake news'

Bruce Whitfield interviews TomorrowToday futurist Graeme Codrington and branding and advertising expert Andy Rice.

Chicken Licken gets Mzanzi to chill out and laugh at itself

Chicken Licken gets Mzanzi to chill out and laugh at itself

Ornico Group CEO Oresti Patricios says Chicken Licken currently has one of the best adverts around.

Netflix trolls DStv… but, does it work?

Netflix trolls DStv… but, does it work?

DStv is facing an existential threat from Netflix, and an advert trolling its installation process. Andy Rice doesn’t like it.

KFC South Africa’s Neymar mocking ad… so epic, Nando’s would be proud!

KFC South Africa’s Neymar mocking ad… so epic, Nando’s would be proud!

The South African ad is still trending around the world. Bruce Whitfield interviews branding and advertising expert Andy Rice.

Getting drunk improves creative problem solving - Harvard Business School

Getting drunk improves creative problem solving - Harvard Business School

Bruce Whitfield asks branding and advertising expert Andy Rice about a peculiar study that has creatives reaching for the tequila.

Popular articles
Impact of new debt-relief bill will be 'severe'

Impact of new debt-relief bill will be 'severe'

The National Credit Amendment Bill aims to help indebted consumers earning less that R7,500 per month, restructure their debt.

Ramaphosa seems to be clueless now - Sikonathi Mantshantsha

Ramaphosa seems to be clueless now - Sikonathi Mantshantsha

Daily Maverick's Mantshantsha says the country has been waiting a long time for the economy to be turned around.

'The comedy of errors shows Mkhwebane serving Absa a subpoena intended for FNB'

'The comedy of errors shows Mkhwebane serving Absa a subpoena intended for FNB'

Mail & Guardian investigative editor Thanduxolo Jika unpacks the Public Protector's legal battles.

Clamp down on unregistered 'security guards' near Woodstock's Old Biscuit Mill

Clamp down on unregistered 'security guards' near Woodstock's Old Biscuit Mill

Joint law enforcement operation after visitors in Cape Town complained of being coerced into paying R50 to park on the street.

[WATCH] 'I'm not trying to justify what she did,' Zephany Nurse in her own words

[WATCH] 'I'm not trying to justify what she did,' Zephany Nurse in her own words

Stolen from her mother's bedside as a newborn 22 years ago, Zephany or Miché Solomon as she is now known, tells her story.

Tributes pour in for 'approachable but private' design icon Carrol Boyes

Tributes pour in for 'approachable but private' design icon Carrol Boyes

The designer and businesswoman passed away on Wednesday night following a brief illness, her company confirmed.

You'll want to read your car tracker's terms and conditions after seeing this

You'll want to read your car tracker's terms and conditions after seeing this

Consumer journalist Wendy Knowler helps one concerned listener who discovered some worrying information about her car tracker.