Wesgro CEO Tim Harris says Cape Town is now being positioned as a sustainably resilient destination for tourists and for investment.
Wesgro, the Western Cape government's investment arm, welcomes the decision to relax water restrictions and associated tariffs from 1 October.
Water restrictions will be lowered from Level 6B to Level 5.
Harris explains that a message about resilience around the water crisis may help restore investor confidence.
The importnat thing now is that we are able to signal that there's light at the end of the tunnel and we're on the path to recovery.— Tim Harris, CEO at Wesgro
The Day Zero frenzy and the drought messaging had a negative impact on the Cape economy, he says.
Harris says Cape Town needs to be put back on the map as an export centre, tourist desitination, and as place to shoot films and host international conferences.
He explains that tourism bodies, major hotel groups, and the government have jointly invested in a campaign to promote Cape Town as a travel destination to the global market.
All of those [investment opportunities] had a huge question mark over them for that intense period at the beginning of this year when we were all under the cloud of Day Zero.— Tim Harris, CEO at Wesgro
We're talking about almost 60 000 jobs lost in agriculture.— Tim Harris, CEO at Wesgro
Our [Wesgro] team experienced about a 25% reduction in investment leads.— Tim Harris, CEO at Wesgro
You can see the damage to the film sector.— Tim Harris, CEO at Wesgro
Listen to the discussion on The Pippa Hudson Show: