DStv Premium on a downward spiral, warns tech guru

Tech expert Arthur Goldstuck says DStv's current business model for its Premium users needs urgent fixing.

DStv is facing intense competition from streaming service Netflix and other online, on-demand services.

Read: Naspers unbundles MultiChoice to list the new MultiChoice Group in 2019

DStv has lost about 140 000 Premium subscribers to Netflix over the past two years, explains Goldstuck.

He says the MultiChoice subsidiary will have to work on unique content strategies to arrest the decline of its Premium users.

Goldstuck says Multichoice is going to have to take desperate measures in the coming years, in light of news that it will be unbundled from parent company and tech giant Naspers.

He also discusses whether it is feasible for DStv to enter into a partnership with Netflix in the future.

Also read: Impose tougher regulations on Netflix and co, not us, says DStv

Everyone knows that the DStv model for the Premium account, close to R1000 a month, is really a broken model.

Arthur Goldstuck, MD of World Wide Worx

It's going to decline further in coming years in terms of the number subscribers. They've already lost about 140 000 Premium subscribers to Netflix.

Arthur Goldstuck, MD of World Wide Worx

Perhaps some kind of deal with Netflix could potentially save them, but they would also have to give up massive investment that they've into ShowMax - which is [currently] free as part of the DStv Premium account.

Arthur Goldstuck, MD of World Wide Worx

When MultiChoice separates from Naspers, MultiChoice will have to invest heavily in original content. But content that competes with Netflix? That's going to be very difficult.

Arthur Goldstuck, MD of World Wide Worx

Multichoice is going to have to take desperate measures in the years to come.

Arthur Goldstuck, MD of World Wide Worx

Listen to the discussion on The John Maytham Show:


Recommended

by NEWSROOM AI
Read More
Naspers unbundles MultiChoice to list the new MultiChoice Group in 2019

Naspers unbundles MultiChoice to list the new MultiChoice Group in 2019

Company announces plans to list its video entertainment business on the JSE including MultiChoice, Showmax, DStv and SuperSport.

Black-owned (and managed) Newzroom Afrika to air on DStv from early 2019

Black-owned (and managed) Newzroom Afrika to air on DStv from early 2019

The Money Show’s Bruce Whitfield interviews Multichoice CEO Calvo Mawela.

Afroworld View employees left jobless, as DStv shuts it down

Afroworld View employees left jobless, as DStv shuts it down

CWU says 350 workers from Afroworld View will be paid at the end of the month even though the channel has closed.

Impose tougher regulations on Netflix and co, not us, says DStv

Impose tougher regulations on Netflix and co, not us, says DStv

Tech expert Duncan McLeod says Netflix and others are starting to pose a competitive threat to DStv's premium subscriber base.

Sick of repeats? Want to create your own bouquet? Watch this space, says DSTV…

Sick of repeats? Want to create your own bouquet? Watch this space, says DSTV…

"We’re looking at different ways of packaging bouquets… Watch this space, " says MultiChoice's Aletta Alberts.

Popular articles
[VIDEOS AND PHOTOS] SANDF troops finally roll into the Cape Flats

[VIDEOS AND PHOTOS] SANDF troops finally roll into the Cape Flats

Residents were out on the streets to watch the troops arriving in Manenberg and Hanover Park on Thursday afternoon.

[WATCH] Tour de France rider smashes into spectator's cellphone

[WATCH] Tour de France rider smashes into spectator's cellphone

Cycling journalist Mikkel Conde tweeted the clip warning spectators to stop leaning over the barriers with their phones.

You made a huge mistake downloading FaceApp if your privacy is important to you

You made a huge mistake downloading FaceApp if your privacy is important to you

Washington Post technology columnist Geoffrey A. Fowler did a forensic analysis of the Russia-based app. Check it out.

Beware 'dodgy' Nadal vs Federer ticket offers

Beware 'dodgy' Nadal vs Federer ticket offers

The Roger Federer Foundation says no ticket platforms are yet in possession of, nor have guaranteed allocation of tickets.

[LISTEN] Voice of the underworld - a 'retired' Cape Flats gangster speaks out

[LISTEN] Voice of the underworld - a 'retired' Cape Flats gangster speaks out

Jason is a 50-year-old former member of The Americans, the largest street gang operating in Cape Town.

How Christo Wiese became the richest in SA, and how it all came crashing down

How Christo Wiese became the richest in SA, and how it all came crashing down

The Money Show’s Bruce Whitfield interviews TJ Strydom, author of “Christo Wiese - Risk And Riches”.

I decided to make this Rihanna song with my maskandi vision - Mbuzeni Mkhize

I decided to make this Rihanna song with my maskandi vision - Mbuzeni Mkhize

After South African star Mbuzeni Mkhize performed a remix of Rihanna's track 'Diamonds' she contacted him to collaborate with her.

How to make your first R1 million (after that it just becomes so much easier)

How to make your first R1 million (after that it just becomes so much easier)

Rich. Wealthy. Financially free... Call it what you will; the first million is how you get there. Warren Ingram on his book...

[WATCH] Over 50 artists record special version of Johnny Clegg’s  “The Crossing”

[WATCH] Over 50 artists record special version of Johnny Clegg’s “The Crossing”

For this week's #GoodNewsThursdays, we find out the inspiration behind the production.