DStv Premium on a downward spiral, warns tech guru

Tech expert Arthur Goldstuck says DStv's current business model for its Premium users needs urgent fixing.

DStv is facing intense competition from streaming service Netflix and other online, on-demand services.

Read: Naspers unbundles MultiChoice to list the new MultiChoice Group in 2019

DStv has lost about 140 000 Premium subscribers to Netflix over the past two years, explains Goldstuck.

He says the MultiChoice subsidiary will have to work on unique content strategies to arrest the decline of its Premium users.

Goldstuck says Multichoice is going to have to take desperate measures in the coming years, in light of news that it will be unbundled from parent company and tech giant Naspers.

He also discusses whether it is feasible for DStv to enter into a partnership with Netflix in the future.

Also read: Impose tougher regulations on Netflix and co, not us, says DStv

Everyone knows that the DStv model for the Premium account, close to R1000 a month, is really a broken model.

Arthur Goldstuck, MD of World Wide Worx

It's going to decline further in coming years in terms of the number subscribers. They've already lost about 140 000 Premium subscribers to Netflix.

Arthur Goldstuck, MD of World Wide Worx

Perhaps some kind of deal with Netflix could potentially save them, but they would also have to give up massive investment that they've into ShowMax - which is [currently] free as part of the DStv Premium account.

Arthur Goldstuck, MD of World Wide Worx

When MultiChoice separates from Naspers, MultiChoice will have to invest heavily in original content. But content that competes with Netflix? That's going to be very difficult.

Arthur Goldstuck, MD of World Wide Worx

Multichoice is going to have to take desperate measures in the years to come.

Arthur Goldstuck, MD of World Wide Worx

Listen to the discussion on The John Maytham Show:


Recommended

by NEWSROOM AI
Read More
Naspers unbundles MultiChoice to list the new MultiChoice Group in 2019

Naspers unbundles MultiChoice to list the new MultiChoice Group in 2019

Company announces plans to list its video entertainment business on the JSE including MultiChoice, Showmax, DStv and SuperSport.

Black-owned (and managed) Newzroom Afrika to air on DStv from early 2019

Black-owned (and managed) Newzroom Afrika to air on DStv from early 2019

The Money Show’s Bruce Whitfield interviews Multichoice CEO Calvo Mawela.

Afroworld View employees left jobless, as DStv shuts it down

Afroworld View employees left jobless, as DStv shuts it down

CWU says 350 workers from Afroworld View will be paid at the end of the month even though the channel has closed.

Impose tougher regulations on Netflix and co, not us, says DStv

Impose tougher regulations on Netflix and co, not us, says DStv

Tech expert Duncan McLeod says Netflix and others are starting to pose a competitive threat to DStv's premium subscriber base.

Sick of repeats? Want to create your own bouquet? Watch this space, says DSTV…

Sick of repeats? Want to create your own bouquet? Watch this space, says DSTV…

"We’re looking at different ways of packaging bouquets… Watch this space, " says MultiChoice's Aletta Alberts.

Popular articles
[LISTEN] SA's Ndlovu Youth Choir through to America's Got Talent semi-finals

[LISTEN] SA's Ndlovu Youth Choir through to America's Got Talent semi-finals

The choir has been wowing TV audiences in the US and across the world with their energetic performances.

Surfer comes up with insp-EYE-ring way to ward off sharks - take a look!

Surfer comes up with insp-EYE-ring way to ward off sharks - take a look!

Large eye stickers are being stuck to the bottom of surfboards in order to deter sharks.

'Ramaphosa wants to find ways to force pension fund managers to invest in SOEs'

'Ramaphosa wants to find ways to force pension fund managers to invest in SOEs'

Daily Maverick associate editor at Scorpio Sikonathi Mantshantsha takes a look at the week's financial news.

Lion cub worth R50k rescued from house in Cape Town

Lion cub worth R50k rescued from house in Cape Town

The feline was found by detectives at a property in Athlone on Wednesday following a tip-off.

[WATCH] Ndlovu Youth Choir shines once again with latest AGT performance

[WATCH] Ndlovu Youth Choir shines once again with latest AGT performance

The inspiring South African choirU2's Beautiful Day at America's Got Talent quarter-finals.

SA’s richest woman opens up about being a refugee and becoming a billionaire

SA’s richest woman opens up about being a refugee and becoming a billionaire

Magda Wierzycka – Sygnia’s renegade CEO – on her attitude toward money (hopes and fears, successes and failures, etc.).

Mystery solved: Why smelly, blue sewage has been leaking into Cape Town forest

Mystery solved: Why smelly, blue sewage has been leaking into Cape Town forest

The reason for the leakage has been revealed, explains Table Mountain Aerial Cableway MD Wahida Parker.