The description on Amazon:
Could you be the Branson of business, the Clarkson of cars or the Schwarzenegger of bodybuilding?
Could you stand out as the great and lasting leader of your industry?
In this book, Douglas Kruger takes us on a tour of different worlds and industries, unpacking the answer to a single question: What makes some people leaders in their field?
Is it their disproportionate level of knowledge?
Their marketing abilities?
Is it the way they portray their own identities as ideals to be emulated by tribes of believers, or is it the way they have moved a body of knowledge forward?
Most importantly, is it possible for us to emulate their success?
The answer is a resounding ‘Yes!’
In “What Makes Them Great?” Kruger’s 50 practical, easy-to-follow suggestions spell out precisely what it would take for you to become so formidable within your industry that your competitors struggle to keep up.
Because, when you are the industry leader, the undisputed expert, the entire dynamic changes: the media and the deals come to you; your level of earning is exponentially higher; you enjoy privileged access and extraordinary leeway; you arrive to find the door already open.
Find out what it would take for you to become the Branson of business, the Clarkson of cars, the Oprah of talk-show television, and reap the financial and personal rewards.
Find out how you can become the leading name in your industry.
For more detail listen to the interview in the audio below (and/or scroll down for quotes from it).
It is worth a lot more money [when you’re an industry leader]… you get to be a teacher… on a grand scale!— Douglas Kruger
You go from being a cog in a system… to being a driving voice…— Douglas Kruger
When you’re the leader in a field… the deals come to you!— Douglas Kruger
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