Streaming giant Netflix Inc is devising a way for viewers to choose how a TV episode or movie will end.
The company is said to be making a push towards more interactive viewing.
According to reports, the streaming giant has a slate of specials in the pipeline that allow viewers to control the narrative of a TV episode or film.
MyBroadband's Jan Vermeulen explains that the alternate plots will ultimately lead to a restricted number of outcomes.
These kinds of branching stories have been a thing in interactive media for quite some time.— Jan Vermeulen, Editor at Large at MyBroadband.co.za
You can tell some pretty compelling stories this way.— Jan Vermeulen, Editor at Large at MyBroadband.co.za
It's an evolution of the medium.— Jan Vermeulen, Editor at Large at MyBroadband.co.za
Listen to the details on The John Maytham Show: