Virgin Active has reintroduced their saunas and steam rooms to their gyms after they were closed for over a year but in the same breath, they are closing down their squash courts at some of its clubs.
Managing director at Virgin Active Ross Faragher-Thomas says this is a tough decision because Virgin Active doesn't like taking anything away from its members.
He says space is becoming a major constraint in some of their clubs, which is why they have taken a decision to close down squash courts in order to build new studios.
We are a high volume healthcare club business and space is a major constraint for us. We are not able to build out the envelope of our club in many instances.— Ross Faragher-Thomas, Managing director at Virgin Active
It's one of those tough choices we have to make to utilise space and at the same time keeping business relevant.— Ross Faragher-Thomas, Managing director at Virgin Active
To be honest, the tough decision is to keep our business relevant and to use the space that we've got optimally and be part of the global trends.— Ross Faragher-Thomas, Managing director at Virgin Active
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