How to create 'sales channels' to grow revenues (why, when and where to do so)
A “sales channel” refers to a way of bringing products or services to market so consumers can buy them.
Sales channels can include direct selling, selling in a shop or online, selling through agents, etc.
Phitidis spoke about how, when, where and why you should create sales channels to grow your revenues.
Listen to the interview in the audio below (and scroll down for quotes from it).
A direct channel is typically face-to-face… it should always be bolstered by other channels that might be indirect…Pavlo Phitidis, Aurik Business Accelerator
South Africa is not one nation. It’s a complicated place… In the Western Cape, they ask how long you’ve had your money for. In Gauteng, they ask how much you have. In KZN they ask where you got it.Pavlo Phitidis, Aurik Business Accelerator
I consider distance to be a hostile barrier to sales…Pavlo Phitidis, Aurik Business Accelerator
It [internet] is more of a distribution channel than a sales channel…Pavlo Phitidis, Aurik Business Accelerator
It’s often a good strategy… to outsource the sales aspect…Pavlo Phitidis, Aurik Business Accelerator
Enjoy The Money Show, but miss it sometimes?
Get the best bits emailed to you daily, right after it ends:
This article first appeared on 702 : How to create 'sales channels' to grow revenues (why, when and where to do so)
The Money Show’s Bruce Whitfield interviews Nic Haralambous, founder (at the cost of R5000!) of funky sock company Nic Harry.Read More
Pavlo Phitidis (founder of Aurik Business Accelerator) advises on turning your business into an asset of value.Read More
Small business expert Pavlo Phitidis discusses his book "Sweat, Scale, $ell: Build Your Business into an Asset of Value™".Read More
Small business guru Pavlo Phitidis shares shocking anecdotes and advises business owners on how to address this challenge.Read More
Small business guru Pavlo Phitidis gives advice on how to set prices without emotions getting in the way.Read More
Small business owners are constantly approaching Pavlo Phitidis for advice on selling so they can emigrate.Read More
Three growth strategies – aggressive, defensive, passive - dominate. Your history drives your choice, says Pavlo Phitidis.Read More
There are no shortcuts. Beware of "White Knights and Silver Bullets", warns Aurik Business Accelerator founder Pavlo Phitidis.Read More
Valerie Pole started a business with R1000, turned a profit in six weeks and wrote a book about it.Read More
Saving money on boring stuff such as a car can allow you to do really outrageous and courageous stuff, says Sam Beckbessinger.Read More
'Marketing' is not 'sales'. It’s not noise. It's a science, and you must get it right, says Pavlo Phitidis.Read More
The Money Show’s Bruce Whitfield interviews Morbee about his attitude to money (hopes and fears, successes and failures, etc.).Read More
Small business guru Pavlo Phitidis on the basics of building a resilient business. He gives clear guidelines for getting it right.Read More
Bruce Whitfield interviews Phillip Retief, CEO at Van Loveren Vineyards, the origin of the SA's top-selling wine, "Four Cousins".Read More
Bruce Whitfield interviews Darren ‘Whackhead’ Simpson about his attitude to money (hopes and fears, successes and failures, etc.).Read More
The Money Show’s Bruce Whitfield interviews athlete about his attitude to money (hopes and fears, successes and failures, etc.).Read More
About 20% of every rand spent in South Africa goes to informal stores, mostly foreign-run. GG Alcock on his book “KasiNomics".Read More
Bruce Whitfield interviews Williams about her transformative business delivering quality cookies to hotels and Pick n Pay.Read More
The Money Show’s Bruce Whitfield interviews small business guru Pavlo Phitidis, founder of Aurik Business Accelerator.Read More