Small Business Focus, Evergreen Content

How to create 'sales channels' to grow revenues (why, when and where to do so)

(The Money Show is brought to you by Nedbank. See Money Differently.)

A “sales channel” refers to a way of bringing products or services to market so consumers can buy them.

Sales channels can include direct selling, selling in a shop or online, selling through agents, etc.

The Money Show’s Bruce Whitfield interviewed Aurik Business Accelerator founder Pavlo Phitidis for his weekly small business feature.

Phitidis spoke about how, when, where and why you should create sales channels to grow your revenues.

Listen to the interview in the audio below (and scroll down for quotes from it).

A direct channel is typically face-to-face… it should always be bolstered by other channels that might be indirect…

Pavlo Phitidis, Aurik Business Accelerator

South Africa is not one nation. It’s a complicated place… In the Western Cape, they ask how long you’ve had your money for. In Gauteng, they ask how much you have. In KZN they ask where you got it.

Pavlo Phitidis, Aurik Business Accelerator

I consider distance to be a hostile barrier to sales…

Pavlo Phitidis, Aurik Business Accelerator

It [internet] is more of a distribution channel than a sales channel…

Pavlo Phitidis, Aurik Business Accelerator

It’s often a good strategy… to outsource the sales aspect…

Pavlo Phitidis, Aurik Business Accelerator

Enjoy The Money Show, but miss it sometimes?

Get the best bits emailed to you daily, right after it ends:

Subscribe to our Business Wrap Newsletter


This article first appeared on 702 : How to create 'sales channels' to grow revenues (why, when and where to do so)


Recommended

by NEWSROOM AI
Read More
How to build a business that will survive constant technological change

How to build a business that will survive constant technological change

The Money Show’s Bruce Whitfield interviews Pavlo Phitidis, founder of Aurik Business Accelerator.

How I started a profitable micro-business in no time with only R1000

How I started a profitable micro-business in no time with only R1000

Valerie Pole took R1000 and turned it into a thriving micro-business. She then wrote a book to help others do the same.

Woman entrepreneur? How to juggle your business and personal life…

Woman entrepreneur? How to juggle your business and personal life…

Ray White interviews Yiedi CEO Jayshree Naidoo about the special challenges female entrepreneurs face and how to prepare for them.

How to start your own business (by a guy who started his with almost no money)

How to start your own business (by a guy who started his with almost no money)

The Money Show’s Bruce Whitfield interviews NicHarry founder Nic Haralambous.

How to turn a hobby into the business of your dreams

How to turn a hobby into the business of your dreams

Small business guru Pavlo Phitidis gives advice to a listener who has an opportunity to turn a tiny business into a massive one.

How to break a deal without scorching the earth

How to break a deal without scorching the earth

The Money Show’s Bruce Whitfield interviews Aurik Business Accelerator founder Pavlo Phitidis.

Popular articles
[LISTEN] SA's Ndlovu Youth Choir through to America's Got Talent semi-finals

[LISTEN] SA's Ndlovu Youth Choir through to America's Got Talent semi-finals

The choir has been wowing TV audiences in the US and across the world with their energetic performances.

Surfer comes up with insp-EYE-ring way to ward off sharks - take a look!

Surfer comes up with insp-EYE-ring way to ward off sharks - take a look!

Large eye stickers are being stuck to the bottom of surfboards in order to deter sharks.

'Ramaphosa wants to find ways to force pension fund managers to invest in SOEs'

'Ramaphosa wants to find ways to force pension fund managers to invest in SOEs'

Daily Maverick associate editor at Scorpio Sikonathi Mantshantsha takes a look at the week's financial news.

Lion cub worth R50k rescued from house in Cape Town

Lion cub worth R50k rescued from house in Cape Town

The feline was found by detectives at a property in Athlone on Wednesday following a tip-off.

[WATCH] Ndlovu Youth Choir shines once again with latest AGT performance

[WATCH] Ndlovu Youth Choir shines once again with latest AGT performance

The inspiring South African choirU2's Beautiful Day at America's Got Talent quarter-finals.

SA’s richest woman opens up about being a refugee and becoming a billionaire

SA’s richest woman opens up about being a refugee and becoming a billionaire

Magda Wierzycka – Sygnia’s renegade CEO – on her attitude toward money (hopes and fears, successes and failures, etc.).

Mystery solved: Why smelly, blue sewage has been leaking into Cape Town forest

Mystery solved: Why smelly, blue sewage has been leaking into Cape Town forest

The reason for the leakage has been revealed, explains Table Mountain Aerial Cableway MD Wahida Parker.