ConsumerTalk with Wendy Knowler

Here's what makes a loyalty rewards programme a must-have for consumers

South Africans love a good loyalty rewards programme.

The Clicks ClubCard emerged as the most used loyalty programme in the country.

This is according to the South African Loyalty Landscape Whitepaper 2018 by loyalty consultancy firm Truth.

Read: These are the 3 most valued loyalty programmes in SA (according to a survey)

The whitepaper aims to give the most comprehensive, annual snapshot of the loyalty programmes in SA.

The top five most- used are from the following retail stores:

  • Clicks ClubCard
  • Pick n Pay Smart Shopper
  • Dis-Chem Benefit
  • Edcon Thank U
  • Woolworths WRewards

The insights where gathered from input from 25 000 economically active South Africans, with a total household income of more than R10 000.

Truth CEO Amanda Cromhout says the number of South Africans who use loyalty programmes has declined - from 79% last year to 75% this year.

Women belong to 6.2 loyalty programmes‚ on average‚ with men having signed up to an average of 4.5, Cromhout advises.

She explains that the most desired loyalty rewards‚ by far‚ are cash back and instant discounts.

Also read: Clicks Clubcard overtakes Pick n Pay Smart Shopper as SA’s most popular

It is the first year that we've seen a halt in the improvement in the usage of loyalty programmes, but it's not a significant dip.

Amanda Cromhout, CEO at Truth

We calculate usage by a 12-month activity.

Amanda Cromhout, CEO at Truth

Many who struggle saving in the traditional way are managing to passively accumulate some spending power in the form of these points.

Wendy Knowler, consumer journalist

It really depends where you bank or where you shop.

Wendy Knowler, consumer journalist

Cromhout detailed the latest consumer insights in a conversation with consumer journalist Wendy Knowler.

Listen to the entire ConsumerTalk discussion during The Pippa Hudson Show:

Every Wednesday, on The Pippa Hudson Show, Wendy Knowler provides useful insights and tips on how to make the most of your buying power.

For more stories visit the ConsumerTalk feature page.

Got a consumer case you need help resolving?

Email: consumer@knowler.co.za, put Cape Talk in the subject line, followed by the issue e.g. cellphone contract dispute.


Recommended

by NEWSROOM AI
Read More
Why you should ALWAYS read the Ts and Cs - #ConsumerTalk

Why you should ALWAYS read the Ts and Cs - #ConsumerTalk

Journalist Wendy Knowler explains how unscrupulous companies take advantage of our unwillingness to read terms and conditions.

Watch out for suppliers trying to mislead you about warranties

Watch out for suppliers trying to mislead you about warranties

Consumer journalist Wendy Knowler examines buyers' rights and the just-released Banking Services Ombudsman's report.

Who is responsible for goods damaged while in transit?

Who is responsible for goods damaged while in transit?

Consumer journalist Wendy Knowler shares her expert advice on moving houses and the handling property.

Elderly people prime targets in spiking credit card fraud, banking ombud warns

Elderly people prime targets in spiking credit card fraud, banking ombud warns

The Ombudsman for Banking Services has seen an alarming spike in credit card fraud since January this year, aimed at pensioners.

These are the 3 most valued loyalty programmes in SA (according to a survey)

These are the 3 most valued loyalty programmes in SA (according to a survey)

Which loyalty card programmes give the most bang for your buck? A survey offers insights into member perceptions and engagement.

Clicks Clubcard overtakes Pick n Pay Smart Shopper as SA’s most popular

Clicks Clubcard overtakes Pick n Pay Smart Shopper as SA’s most popular

The Money Show’s Bruce Whitfield interviews Truth CEO Amanda Cromhout.

Popular articles
Dis-Chem drives ad expert to 'Steve Hofmeyr-like assaults' on his decoder

Dis-Chem drives ad expert to 'Steve Hofmeyr-like assaults' on his decoder

"It’s been said you can’t bore people into buying your brand. Someone should’ve pointed this out to Dis-Chem," says Andy Rice.

Marketing is becoming the single most important key to success in small business

Marketing is becoming the single most important key to success in small business

'Marketing' is not 'sales'. It’s not noise. It's a science, and you must get it right, says Pavlo Phitidis.

'BEE has closed many avenues for skilled people'

'BEE has closed many avenues for skilled people'

Africa Melane speaks to EOSA's Johannes Wessels about why so many highly skilled South Africans are taking their talents overseas.

'Ford has treated us as if we're absolutely nothing' says Reshall Jimmy's sister

'Ford has treated us as if we're absolutely nothing' says Reshall Jimmy's sister

Reshall Jimmy died when his Ford Kuga burst into flames and his sister Renisha talks about the way the car company has behaved.

Easy alternative to physically emigrating is investing overseas, says economist

Easy alternative to physically emigrating is investing overseas, says economist

Chief economist from the Efficient Group, Dawie Roodt describes the various ways South Africans approach emigration.

Winter is coming: Snow may be headed for W Cape soon - SnowReport SA

Winter is coming: Snow may be headed for W Cape soon - SnowReport SA

Snow Report SA's Richard Le Sueur says the Western Cape does tend to get the earlier snow as the fronts come in from the west.

Rob Packham found guilty of wife's murder

Rob Packham found guilty of wife's murder

The Constantia businessman was arrested over the death of his wife, Gill, in February 2018.

Huawei users in SA told not to panic over Android ban

Huawei users in SA told not to panic over Android ban

Google is suspending its business relationship with Chinese smartphone manufacturer.