ShapeShifter

Meet Sewela Mokoena, the inspiring 28-year-old distiller of Eleven28 Gin

Every Wednesday on The Money Show, presenter Bruce Whitfield features a mover-and-shaker as part of his “ShapeShifter” feature.

This week he interviewed Eleven28 Gin owner Sewela Mokoena, after receiving the following email from her:

--

Hi Bruce,

I'm the mother of a one-year-old daughter; the inspiration for most of my business ventures because I want a better life for her and to help my mom build her dream house in Tzaneen.

I'm a media strategist for a broadcaster by profession, and I’ve created the following two companies:

  • Refiloe Luxury Gift Emporium – named after my daughter - specialises in luxury floral designs and intimate events.

  • Eleven28 beverages, which I named after my birthday (28 November).

I’m a Wits graduate with a triple major in English Literature, Media Studies and Anthropology.

I’ve worked for the Sabc and Mediamark before moving back to Polokwane to be closer to home.

I wanted to build a legacy for my children, and that's how I fell into it.

I've taken a course with Distillique because I wanted businesses that I already had a passion for.

I loved the chemistry behind distilling and, besides, I’m a gin enthusiast so it was a perfect match for me.

After getting my certificate, I realised the journey would be long and hard because of the financial implications of being a single black lady with only a widely spread salary and no financial backer.

I convinced a Limpopo craft distillery to bottle for me.

I have to work to finance the project until I can scale up and go retail and employ people to manage the admin and brand marketing and sales on my behalf.

I’m just a girl who wanted to prove to herself and others that - as scary as the industry seems - armed with knowledge and determination you can make a success of it, despite barriers to entry that exist.

Eleven28 beverages will become a household name with more variety to the product line.

I'm currently working on getting my distillery up and running.

Regards,

Sewela

--

Listen to Whitfield’s interview of Mokoena below.

Get the 10 most-read articles of the week from Bruce Whitfield’s The Money Show, emailed to you every Friday morning:

Subscribe to our Business Wrap Newsletter


This article first appeared on 702 : Meet Sewela Mokoena, the inspiring 28-year-old distiller of Eleven28 Gin


Recommended

by NEWSROOM AI
Read More
Biggest whisky festival in the world (Whisky and Spirits Live) kicks off in Jozi

Biggest whisky festival in the world (Whisky and Spirits Live) kicks off in Jozi

Ah, Whisky! What else is there? The Money Show’s Bruce Whitfield interviews Ewan Gunn, Global Whisky Master at Haig Club.

What in the world happened to eNews anchor Pat Pillai? He’s been rather busy...

What in the world happened to eNews anchor Pat Pillai? He’s been rather busy...

The Money Show’s Bruce Whitfield interviews Pillai for his weekly (on a Wednesday) “ShapeShifter” feature.

Hedy Lamarr invented what became Wi-Fi. She's more famous for onscreen nudity

Hedy Lamarr invented what became Wi-Fi. She's more famous for onscreen nudity

You may not have heard of Hedy Lamarr, but you owe this 1940s Hollywood star a great deal.

‘Real Wolf of Wall Street’ Jordan Belfort on sex, drugs and starting over

‘Real Wolf of Wall Street’ Jordan Belfort on sex, drugs and starting over

[Strong language warning] Jordan Belfort, played by Leonardo DiCaprio, opens up about his sordid past and inspirational new life.

SPARK Schools provides Singapore-quality education for R19 400 per year

SPARK Schools provides Singapore-quality education for R19 400 per year

Our education system is poor, leading to a proliferation of private schools, most which are unaffordable even for the middleclass.

Meet Johann Redelinghuys, a man hell-bent on ending retirement (as we know it)

Meet Johann Redelinghuys, a man hell-bent on ending retirement (as we know it)

“Why try and make retirement more palatable? Why not just abolish it completely?” says headhunter Johann Redelinghuys.

Popular articles
Traffic congestion: Capetonians spending 75% more time in vehicles

Traffic congestion: Capetonians spending 75% more time in vehicles

Cape Town has the worst congestion levels in the whole of South Africa.

DStv subscription price hikes for 2019

DStv subscription price hikes for 2019

MultiChoice will increase the prices of certain DStv packages from 1 April.

'Bring back skilled engineers to Eskom' - Solidarity

'Bring back skilled engineers to Eskom' - Solidarity

Trade Union Solidarity says it supports Pravin Gordhan's idea that technicians who used to work for Eskom should be brought back.

Here's how to check your load shedding schedule in Cape Town

Here's how to check your load shedding schedule in Cape Town

Eskom has warned that more power cuts can be expected as maintenance continues over the next twelve months.

How to make sure your aluminium windows are burglar-proof

How to make sure your aluminium windows are burglar-proof

Houses with aluminium window frames are urged to tighten up security as a new home invasion trend grows in the northern suburbs.

Criminals targeting homes with aluminium windows, warns neighborhood watch

Criminals targeting homes with aluminium windows, warns neighborhood watch

The Panorama, Welgelegen and Plattekloof Neighbourhood Watch has identified a new house break-in trend.