But does it work?

[Watch] TV ad for facelifted Hyundai Tucson… it’s not good!

Every week The Money Show’s Bruce Whitfield asks branding and advertising expert Andy Rice to share with him the week’s advertising “heroes” and/or “zeroes”.

This week, Rice critiqued a new television advertisement for the Hyundai Tucson.

He gave it a “zero”.

Rice struggled to explain the narrative and its link to the vehicle.

It, rather meekly, revolves around the word "facelift"; the term used in the auto industry for a mid-life spruce-up that most cars are given after two or three years to maintain sales momentum until a genuinely new model comes out.

The on-screen protagonists (a drummer and a baker) achieve "small wins" through perseverance, a metaphor for the small wins that are evident on the "facelifted" Tucson.

Hyundai is trying to make a virtue out of small - and mostly cosmetic – changes.

However, said Rice, many people think of facelifts in quite a negative light (“covering up the ageing process”, “mutton dressed as lamb”, etc.)

So, even if you have the perseverance to deconstruct the advertising, said Rice, the answer you get to is none too flattering for the brand.

For more detail; listen to the interview in the audio below (and/or scroll down to watch the ad).

Enjoy The Money Show, but miss it sometimes?

Get the best bits emailed to you daily, right after it ends:

Subscribe to our Business Wrap Newsletter


This article first appeared on 702 : [Watch] TV ad for facelifted Hyundai Tucson… it’s not good!


Recommended

by NEWSROOM AI
Read More
[Watch] Chinese SUV maker Haval has advertising far worse than its cars

[Watch] Chinese SUV maker Haval has advertising far worse than its cars

Advertising expert Andy Rice slams the ever-improving Chinese SUV maker for its cheap and nasty advertising.

[Watch] Fiat offers a ‘full range of vehicle solutions’ in this cliché-ridden ad

[Watch] Fiat offers a ‘full range of vehicle solutions’ in this cliché-ridden ad

Ad expert Andy Rice slams Fiat but loves the Goosebumps-inducing advert by Mini in the USA.

Worst FIFA World Cup ad ever? It’s an easy choice… Hyundai and Maroon 5!

Worst FIFA World Cup ad ever? It’s an easy choice… Hyundai and Maroon 5!

The Money Show’s Bruce Whitfield interviews branding and advertising expert Andy Rice.

‘Mercedes X-class bakkie advert… it’s not good’

‘Mercedes X-class bakkie advert… it’s not good’

The Money Show’s Bruce Whitfield interviews ad expert Andy Rice, who gives the Merc advertisement a “zero”.

New Kia Stinger ad is awesome (just like Korean cars in general)

New Kia Stinger ad is awesome (just like Korean cars in general)

What is the future of driving? Perhaps it’s actually driving! A Kia! Bruce Whitfield interviews advertising expert Andy Rice.

Hyundai Creta has the best ad ever! Mitsubishi ASX? Not so much…

Hyundai Creta has the best ad ever! Mitsubishi ASX? Not so much…

Advertising expert Andy Rice loves the Hyundai Creta ad, but hates the one for the Mitsubishi ASX.

Popular articles
The movie 'Widows' beautifully links the politics of crime - Gayle Edmunds

The movie 'Widows' beautifully links the politics of crime - Gayle Edmunds

In the movie review, film critic Gayle Edmunds shares her views of Steven McQueen's 2018 heist film 'Widows'.

[LISTEN] Beware of the 'money bomb' scam this festive season!

[LISTEN] Beware of the 'money bomb' scam this festive season!

CEO of SA Banking Risk Information Center, Kalyani Pillay chats about the new festive season scam that's robbing people blind.

Motorist who killed two goslings has been identified

Motorist who killed two goslings has been identified

According to the SPCA, he will be charged with contravention of the Animal Protection Act.

Gift of the Givers' Dr Imtiaz Sooliman – angel amongst men – talks about money

Gift of the Givers' Dr Imtiaz Sooliman – angel amongst men – talks about money

"I have no desire for clothes. I have no desire for holidays. I have no desire for outings. All I see is the suffering of people…"

[LISTEN] Bee farmer describes tens of thousands of bees dead in Constantia

[LISTEN] Bee farmer describes tens of thousands of bees dead in Constantia

Bee farmer Brendan appeals to other beekeepers to check their bees and collect samples if they have witnessed any deaths.

Here's how to check your load shedding schedule in Cape Town

Here's how to check your load shedding schedule in Cape Town

Residents are urged to take note of the schedules as Stage 1 load s​hedding remains a possibility.

[LISTEN] 'I won a car but I'm too young to drive!' - Paxton on life after Idols

[LISTEN] 'I won a car but I'm too young to drive!' - Paxton on life after Idols

Idols winner Paxton Fielies chats to Sara-Jayne King about her debut album, This Is Me.