But does it work?, Evergreen Content

Most outdoor advertising sucks. This is how it should be done. Verminator!

Every week The Money Show’s Bruce Whitfield asks branding and advertising expert Andy Rice to share with him the week’s advertising “heroes” or “zeroes”.

This week, Rice critiqued outdoor advertising for “Verminator”.

He gave the billboard a “hero” rating.

Have a look at the ad below, before scrolling down further:

I defy anyone with a pest problem to ignore it!

Andy Rice

Rice praises the billboard for having everything it needs and nothing it doesn’t.

It’s a great brand name and an unambiguous visual.

Rice loved the two-word headline, two-word slogan, and a web address for further info.

For more detail; listen to the interview in the audio below.

Get the 10 most-read articles of the week from Bruce Whitfield’s The Money Show, emailed to you every Friday morning:

Subscribe to our Business Wrap Newsletter


This article first appeared on 702 : Most outdoor advertising sucks. This is how it should be done. Verminator!


Recommended

by NEWSROOM AI
Read More
My milkshake brings all the boys to the yard! - Nando's

My milkshake brings all the boys to the yard! - Nando's

Damn right its better than yours! Ad guru Andy Rice loves Nando’s epic new billboard promoting its delicious looking milkshakes.

Netflix trolls DStv… but, does it work?

Netflix trolls DStv… but, does it work?

DStv is facing an existential threat from Netflix, and an advert trolling its installation process. Andy Rice doesn’t like it.

Getting drunk improves creative problem solving - Harvard Business School

Getting drunk improves creative problem solving - Harvard Business School

Bruce Whitfield asks branding and advertising expert Andy Rice about a peculiar study that has creatives reaching for the tequila.

‘Mercedes X-class bakkie advert… it’s not good’

‘Mercedes X-class bakkie advert… it’s not good’

The Money Show’s Bruce Whitfield interviews ad expert Andy Rice, who gives the Merc advertisement a “zero”.

[Watch] SA beer trolls Aussies (who love it, until they hear it’s from Newlands)

[Watch] SA beer trolls Aussies (who love it, until they hear it’s from Newlands)

The people at Newlands Spring Brewing Co are legends, says ad expert Andy Rice, for their epic trolling/campaign in Australia.

There’s no wrong way to be a woman – Serena William, Goosebumps inducing Nike ad

There’s no wrong way to be a woman – Serena William, Goosebumps inducing Nike ad

Too mean if I don’t smile... Too black for my tennis whites… Too motivated for motherhood... There’s no wrong way to be a woman!

Popular articles
[VIDEOS AND PHOTOS] SANDF troops finally roll into the Cape Flats

[VIDEOS AND PHOTOS] SANDF troops finally roll into the Cape Flats

Residents were out on the streets to watch the troops arriving in Manenberg and Hanover Park on Thursday afternoon.

You made a huge mistake downloading FaceApp if your privacy is important to you

You made a huge mistake downloading FaceApp if your privacy is important to you

Washington Post technology columnist Geoffrey A. Fowler did a forensic analysis of the Russia-based app. Check it out.

Woolworths (at R40 a cup!) makes the best takeaway hot chocolate in South Africa

Woolworths (at R40 a cup!) makes the best takeaway hot chocolate in South Africa

Seattle Coffee Company has the worst takeaway hot chocolate in the country, according to, uhm, "research" by Chaos Theory.

Beware 'dodgy' Nadal vs Federer ticket offers

Beware 'dodgy' Nadal vs Federer ticket offers

The Roger Federer Foundation says no ticket platforms are yet in possession of, nor have guaranteed allocation of tickets.

[WATCH] Mzansi's Ndlovu Youth Choir headed for AGT's live shows!

[WATCH] Mzansi's Ndlovu Youth Choir headed for AGT's live shows!

The choir that is stealing America's hearts is headed to the next round of America's Got Talent.

How Christo Wiese became the richest in SA, and how it all came crashing down

How Christo Wiese became the richest in SA, and how it all came crashing down

The Money Show’s Bruce Whitfield interviews TJ Strydom, author of “Christo Wiese - Risk And Riches”.

[LISTEN] The truth about life on the Cape Flats...by the people who live there

[LISTEN] The truth about life on the Cape Flats...by the people who live there

Residents living on the crime-ridden Cape Flats share their first-hand experiences of life in 'apartheid's dumping ground'.

Paying off your credit card every month to avoid interest? The banks are sneaky…

Paying off your credit card every month to avoid interest? The banks are sneaky…

Consumer journalist Wendy Knowler warns prudent credit card holders to keep tabs on their banks. In this case, it’s FNB.