This week, Rice critiqued outdoor advertising for “Verminator”.
He gave the billboard a “hero” rating.
Have a look at the ad below, before scrolling down further:
I defy anyone with a pest problem to ignore it!— Andy Rice
Rice praises the billboard for having everything it needs and nothing it doesn’t.
It’s a great brand name and an unambiguous visual.
Rice loved the two-word headline, two-word slogan, and a web address for further info.
For more detail; listen to the interview in the audio below.
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