Singer/songwriter and producer Daniel Baron has topped the charts with a number of hits over the years, including his smash hit ‘Children Of The Sun’ which broke records and debuted on the 5FM Top 30 chart at the number 1 position.
It was the top selling South African dance song on iTunes for over 3 weeks in a row.
He joined Azania in studio for this week's 702 Unplugged.
He shares how he has had to continuously reinvent himself, as well as the business of music.
I started realising that it is more of a business than anything else, about three years ago. You get to a point where you are enjoying a bit of success and the fruits of the hard work and then you realise to be sustainable, you have got to treat it like a business and just analyse everything constantly and reinvent yourself.— Daniel Baron, Singer/songwriter and producer
Click on the link below for the audio version...
This article first appeared on 702 : [WATCH] #702Unplugged SA singer Daniel Baron on the business of music