Rama Original can't be advertised as 'margarine', says advertising body

If you thought Rama Original spread was margarine, you thought wrong.

Technically, Rama Original is not margarine because it contains more than 16% water.

This what the Advertising Regulatory Board (ARB) found following its first ruling this month.

Rama Orginal is described as a 70% fat spread by the brand manufacturer but was incorrectly advertised in a Checkers catalogue as margarine.

This prompted a complaint about the retailer to the ARB by Dave Bennett.

The ARB recently replaced the Advertising Standards Authority (ASA) after it closed down, explains industry expert Jonathan Cherry.

It's a self-regulation entity by the advertising industry as well as the media industry.

Jonathan Cherry, Director at Cherryflava Media

Rama still has margarine [products], but they were specifically advertising Rama Original as a margarine, which even Rama has said is not a margarine.

Jonathan Cherry, Director at Cherryflava Media

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