South Africa is built for global tourism, says well-known venture capitalist Gidon Novick.
Novick says tourism offers SA the opportunity to unlock its economic potential.
While the tourism industry currently employs almost 1 million people, he says it should be employing as much as 3 million.
The former aviation exec explains how SA can take notes from Croatia in becoming a top tourism destination, as described in his latest opinion piece.
We have to look at the areas where we compete on - tourism is one of them— Gidon Novick, Founder at Lucid Ventures
Tourism should be one of our top three focuses in our country. It's an industry that we're really good at.— Gidon Novick, Founder at Lucid Ventures
Listen to the discussion on The John Maytham Show: