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[Watch the latest adverts] Do you agree? Chicken Licken is the boss of Nando’s!

11 December 2018 8:30 PM
Tags:
The Money Show
Bruce Whitfield
Advertising
Chicken Licken
branding
#youpeople
Nando’s
Legend of Big John
Nicholas Kühne
Wunderbrand
Chicken Licken’s latest ad flame-grills the most recent one by Nando’s, says Nicholas Kühne of Wunderbrand.

(Also, read: 10 advertisements that broke the internet in 2018)

Every week The Money Show’s Bruce Whitfield asks a branding and advertising expert to share with him the week’s advertising “heroes” or “zeroes”.

This week, Nicholas Kühne of Wunderbrand critiqued two current television adverts for Nando’s and Chicken Licken.

Kühne loved the one by Chicken Licken and gave it a “hero” rating.

The avert is, according to Kühne, taking a brilliant point of view of the prevailing political attitudes in South Africa, and flips it on its head in a fun and creative way.

It also uses excellent pop culture references and - most importantly - it makes people want to buy Chicken Licken.

Chicken Licken’s use of social media is also excellent, said Kühne.

Watch Chicken Licken’s “Legend of Big John” below:

Kühne gave Nando’s – former heavyweight champion of advertising – a “zero” for its latest ad.

The series of vignettes tries to show our stereotypes and how silly it all is, but it’s a weak attempt compared to the ads of the past, said Kühne.

The power of the Nando's ads have been watered down somewhat, he said.

The ad gets a few chuckles, but it doesn’t have the firepower we’ve come to expect from Nando’s.

Watch Nando’s “#YouPeople” below:

For Kühne’s analysis listen to the interview in the audio below.

Get the 10 most-read articles of the week from Bruce Whitfield’s The Money Show, emailed to you every Friday morning:

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This article first appeared on 702 : [Watch the latest adverts] Do you agree? Chicken Licken is the boss of Nando’s!


11 December 2018 8:30 PM
Tags:
The Money Show
Bruce Whitfield
Advertising
Chicken Licken
branding
#youpeople
Nando’s
Legend of Big John
Nicholas Kühne
Wunderbrand

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