Women from around the globe are forgoing their razors and wax appointments throughout January as a part of a month-long movement dubbed 'Januhairy'.
Participants had their last shave on New Year's Eve and are growing their natural hair while raising money for charity.
The campaign which started in the UK has quickly spread, with advocates of self-love and self-acceptance sharing pictures of their hairy bodies online.
Founder Laura Jackson explains that the movement is about women challenging social norms and expressing their agency and bodily autonomy.
It's a project for women to come together, support one another and challenge some social norms.— Laura Jackson, Founder of the Januhairy Campaign
We shouldn't feel like we have to shave or we have to grow out our hair. We should feel like we can make whatever choice we want to make and not feel judged for what that decision is.— Laura Jackson, Founder of the Januhairy Campaign
The 21-year-old British university student says the campaign is largely based on social media, using the tag #Januhairy.
She says there has been a lot of negative response to the campaign, proving how embedded the stigma of bodily hair is.
Listen to learn more about the inspiration behind the initiative: