The lifespan of fashion products is being stretched as pre-owned, refurbished, repaired and rental business models continue to evolve. Across many categories consumers have demonstrated an appetite to shift away from traditional ownership to newer ways in which to access product.
Secondhand clothing in South Africa has always existed, but informally, and now increasingly formally. What I have been following recently is the trend in the fashion space and how fashionable is becoming to increasingly buy and share clothes. The reason for that is the younger consumers are becoming more aware of how pollution and how unsustainable the fashion industry is for the environment.— Jackie May - Founder & Editor at Twyg
What is great about the sharing of secondhand clothes is that, you can pass it around quickly, and the other consumer has appetite for item without having to spend money on it.— Jackie May - Founder & Editor at Twyg
This trend is partly driven by the young generation’s hunger for newness, while embracing sustainability. Research shows that the average person today buys 60 percent more items of clothing than they did 15 years ago.
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This article first appeared on 702 : The secondhand clothing market in South Africa