I spoke to my lawyer… He advised me that there’s no way I can fight them… What can I do?— Gerald Veldman, owner - Jungle Foodie (soon to be 'Fork in Fresh Foodbar')
Tiger Brands has over 7000 brands and trademarks… We need to protect and safeguards these brands. I don’t think we’re heavy-handed…— Mary Jane Morifi, Chief Corporate Affairs Officer - Tiger Brands
With threats from lawyers, Tiger Brands has forced the owner of “Jungle Foodie” - a small deli in Observatory, Cape Town - to spend thousands of rands to change its name.
Tiger Brands, listed on the Johannesburg Stock Exchange, had revenues of R28.5 billion in the year to 30 September 2018.
It employs more than 20 000 people.
The company has trademarked the word “jungle”.
The embattled owner, Gerald Veldman, is worried about the survival of his newly established business.
He is still paying off debt and is struggling to afford the costs involved in the forced name change.
Veldman does not have funds to fight Tiger Brands in court and hopes to survive by changing the name of his deli to “Fork in Fresh Foodbar”.
Listen to the interview in the audio below (and scroll down for more quotes from it).
We do breakfasts, fresh food, very healthy [food], home-made stuff... normal deli items, wraps, smoothies… We have a loyal following; a lot of regulars… They say they’ve never associated us with Tiger Brands or Jungle Oats…— Gerald Veldman, owner - Jungle Foodie (soon to be 'Fork in Fresh Foodbar')
…I received a lawyer’s letter demanding I change everything, my branding…— Gerald Veldman, owner - Jungle Foodie (soon to be 'Fork in Fresh Foodbar')
We never got the opportunity to engage with Mr Veldman… Mr Veldman did not contact us… He did send correspondence saying he’s going to change the name and branding of his company…— Gerald Veldman, owner - Jungle Foodie (soon to be 'Fork in Fresh Foodbar')
We did engage with ‘Tiger’s Milk’… there is no infringement currently… this is not only to protect ourselves, but also to protect their business…— Mary Jane Morifi, Chief Corporate Affairs Officer - Tiger Brands
It’s only in food-related businesses where we would do this…— Mary Jane Morifi, Chief Corporate Affairs Officer - Tiger Brands
Enjoy The Money Show, but miss it sometimes?
Get the best bits emailed to you daily, right after it ends:
Recommendedby NEWSROOM AI
what3words divides the whole planet into three by three-metre blocks. If you get lost or hurt; help will find you.
The Money Show’s Bruce Whitfield interviews small business guru Pavlo Phitidis, founder of Aurik Business Accelerator.
A business partner can make you. Or break you. The Money Show’s Bruce Whitfield interviews small business guru Pavlo Phitidis.
The Money Show’s Bruce Whitfield interviews Pavlo Phitidis, founder of Aurik Business Accelerator.
In 2014, 1000 people had blueberry jobs. By 2023 it could be 26 000. Bruce Whitfield interviews the industry's Sean Tager.
Bruce Whitfield interviews Peter de Beyer (Old Mutual Non-Executive Director) and Karl Gevers (Benguela Global Fund Managers).
The choir has been wowing TV audiences in the US and across the world with their energetic performances.
Large eye stickers are being stuck to the bottom of surfboards in order to deter sharks.
Daily Maverick associate editor at Scorpio Sikonathi Mantshantsha takes a look at the week's financial news.
The feline was found by detectives at a property in Athlone on Wednesday following a tip-off.
Alderman Marian Nieuwoudt, Mayco Member for Spatial Planning and Environment, City of Cape Town explains.
The inspiring South African choirU2's Beautiful Day at America's Got Talent quarter-finals.
Magda Wierzycka – Sygnia’s renegade CEO – on her attitude toward money (hopes and fears, successes and failures, etc.).
The reason for the leakage has been revealed, explains Table Mountain Aerial Cableway MD Wahida Parker.