I spoke to my lawyer… He advised me that there’s no way I can fight them… What can I do?— Gerald Veldman, owner - Jungle Foodie (soon to be 'Fork in Fresh Foodbar')
Tiger Brands has over 7000 brands and trademarks… We need to protect and safeguards these brands. I don’t think we’re heavy-handed…— Mary Jane Morifi, Chief Corporate Affairs Officer - Tiger Brands
With threats from lawyers, Tiger Brands has forced the owner of “Jungle Foodie” - a small deli in Observatory, Cape Town - to spend thousands of rands to change its name.
Tiger Brands, listed on the Johannesburg Stock Exchange, had revenues of R28.5 billion in the year to 30 September 2018.
It employs more than 20 000 people.
The company has trademarked the word “jungle”.
The embattled owner, Gerald Veldman, is worried about the survival of his newly established business.
He is still paying off debt and is struggling to afford the costs involved in the forced name change.
Veldman does not have funds to fight Tiger Brands in court and hopes to survive by changing the name of his deli to “Fork in Fresh Foodbar”.
Listen to the interview in the audio below (and scroll down for more quotes from it).
We do breakfasts, fresh food, very healthy [food], home-made stuff... normal deli items, wraps, smoothies… We have a loyal following; a lot of regulars… They say they’ve never associated us with Tiger Brands or Jungle Oats…— Gerald Veldman, owner - Jungle Foodie (soon to be 'Fork in Fresh Foodbar')
…I received a lawyer’s letter demanding I change everything, my branding…— Gerald Veldman, owner - Jungle Foodie (soon to be 'Fork in Fresh Foodbar')
We never got the opportunity to engage with Mr Veldman… Mr Veldman did not contact us… He did send correspondence saying he’s going to change the name and branding of his company…— Gerald Veldman, owner - Jungle Foodie (soon to be 'Fork in Fresh Foodbar')
We did engage with ‘Tiger’s Milk’… there is no infringement currently… this is not only to protect ourselves, but also to protect their business…— Mary Jane Morifi, Chief Corporate Affairs Officer - Tiger Brands
It’s only in food-related businesses where we would do this…— Mary Jane Morifi, Chief Corporate Affairs Officer - Tiger Brands
Enjoy The Money Show, but miss it sometimes?
Get the best bits emailed to you daily, right after it ends:
Recommendedby NEWSROOM AI
Ray White interviews Gary Clarke, Head of Legal and Regulation at A2X Markets.
The SABC has fired its COO, Chris Maroleng. Ray White interviews him.
Ray White interviews Stuart Theobald, a financial analyst and Chairperson at Intellidex.
Do you resent seeing the same TV ads over and over? Bruce Whitfield interviews branding and advertising expert Andy Rice.
The Money Show’s Bruce Whitfield interviews Butsi Tladi, Managing Director at Alexander Forbes Health.
The Money Show’s Bruce Whitfield interviews small business guru Pavlo Phitidis, founder of Aurik Business Accelerator.
Bruce Whitfield interviews Williams about her transformative business delivering quality cookies to hotels and Pick n Pay.
Humanitarian organisation has been in the town for the past few months, providing water and drilling boreholes for residents.
MEC pleads with employers to be considerate as weather expected to worsen.
Kieno Kammies speaks to political analyst about the Western Cape, and what the predictions are for the 2019 elections.
Former Eskom spokesperson describes how his duties in dealing with the media often began at 5am and lasted until 10pm.
Regional head of Metrorail Richard Walker discusses the Sunday train carriage fires and the arrest of one suspect.
These are the emergency numbers you should have on your cellphone and this is what you must understand about how they work.