Woolworths copied our product ideas! – Superlatte, Happy Earth People

Woolworths may have done it yet again.

The retail giant recently landed in hot water after admitting "striking similarities" between the products it sells and the “Ubuntu Baba” carrier.

After an outcry on social media Woolies decided to donate all the profits it made from its version of the product.

It’s learning rather slowly.

The Money Show’s Bruce Whitfield interviewed Michelle Legge (founder at Superlatte) and Taleszia Raubenheimer (co-founder at Happy Earth People).

Legge claims Woolworths copied her idea.

Its versions of her products, she claims, is so poor in quality that it’s harming the category and her brand.

Raubenheimer claims she’s the first to create lentil or chickpea pasta in South Africa.

Now, however, you can find it at your local Woolies.

Did Woolies "draw inspiration from" her product, or did they steal it?

Listen to the interviews in the audio below (and scroll down for quotes from it).

They called it ‘Super Lattes’… mine is called ‘Superlatte’… pretty much a copy of what I launched with…

Michelle Legge, founder - Superlatte

I have a trademark… I’m self-funded… taking the time out to deal with it, as sad as it sounds, couldn’t be a priority for me... I don’t have R500 000 to go to court… There’s also a hope that one day I want to do business with them…

Michelle Legge, founder - Superlatte

We were on to something… then last year I got a WhatsApp from a friend saying ‘Have you seen this?’…

Taleszia Raubenheimer, co-founder - Happy Earth People

We were the first to launch this product… We’re still the only ones to manufacture here… We’ve been in touch with Woolies… They completely refused a meeting without giving a reason why… They were completely uninterested…

Taleszia Raubenheimer, co-founder - Happy Earth People

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This article first appeared on 702 : Woolworths copied our product ideas! – Superlatte, Happy Earth People


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