Ad Feature

CellC ad generating reaction - but like taking a knife to a gunfight

There have been mixed reactions to the Cell C dog advert – the one that sees a small dog “taking advantage” of the protagonist's leg at every opportunity.

Many have been outraged by it while others think it’s hilarious, as it is seen as a metaphor for how we as consumers feel we’re being treated, especially when we pay for services not rendered.

However some viewers have asked whether Cell C is being hypocritical – whether they themselves can deliver anything different or superior to that of their competitors.

Jonathan Cherry says the advert does put across a good point, but it's not telling the consumer what service it is offering and it is akin to Cell C taking a knife to a gunfight.

Check out the ad for yourself:

Just in case you're wondering how they made the ad, there is also a behind-the-scenes video:

Pick of the week:

Listen below to the full chat with Jonathan Cherry


This article first appeared on 702 : CellC ad generating reaction - but like taking a knife to a gunfight


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