Cheers! Tech investor Knife Capital splashes out on PURA cooldrink company

South African venture capital firm Knife Capital has announced it's investing in local low sugar cooldrink firm PURA.

The firm, best known for investing in tech, told Kieno Kammies why they've now chosen to venture into the beverage market.

We invest in innovation-driven ventures. We looked at 'back the jockey, not the horse'. This is a team of ex senior executives of Coca-Cola, SAB, Mars and Redbull.

Keet Van Zyl, Partner - Knife Capital

Here you've got a local Cape Town team, growing internationally, exporting to the Middle East, going into the UK.

Keet Van Zyl, Partner - Knife Capital

Yes, this kind of scaleable venture does lend itself to technology and that's why we've got exposure to artificial intelligence, machine learning, and health tech.

Keet Van Zyl, Partner - Knife Capital

Listen to the full interview below:


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