Gender diversity is a business imperative. It's not a nice-to-have - CEO

Businesswoman and investor Donna Rachelson says that mindset change is as important as structural change if corporate South Africa wishes to achieve gender parity.

If companies continue to hire and promote women at current rates, the number of women in management will increase by just 1% over the next 10 years.

This is according to a recent study published by McKinsey in the USA.

However, if companies start hiring and promoting women and men to manage at equal rates over the next 10 years, parity in management will be more equitable with 48% women and 52% men in top jobs.

Rachelson is the CEO - Branding & Marketing YOU and the author of the book Play to Win: What Women can Learn from Men in Business.

She says aside from the inadequate recruitment and promotion of women in South Africa, she says businesses need to deal with more subtle factors such as unconscious bias, microaggressions and company culture.

Rachelson cites another McKinsey report that found that companies with at least 30% of women representation in senior management showed an increase of 15% in profitability.

She advises that men have an important role to play in creating inclusive cultures in the workplace.

Companies that have more women executive on their board or in senior positions are more profitable.

Donna Rachelson, CEO - Branding & Marketing YOU

Gender diversity is a business imperative. It's not a nice-to-have.

Donna Rachelson, CEO - Branding & Marketing YOU

Research tells us that in South Africa, for every 8 months that a male works, a female in the exact same position has to work the equivalent of a year.

Donna Rachelson, CEO - Branding & Marketing YOU

Listen to the discussion on the World of Work feature:


Recommended

by NEWSROOM AI
Read More
Trouble in the bedroom? Dr Shingai answers men's sex and baby-making questions

Trouble in the bedroom? Dr Shingai answers men's sex and baby-making questions

Urologist and sexual health guru Dr Shingai Mutambirwa fielded several questions from listeners on sexual and reproductive health.

What happens to our bodies if we cut out sugar

What happens to our bodies if we cut out sugar

Naked Scientist Chris Smith explains.

Business doesn't buy into transformation says Business Leadership SA

Business doesn't buy into transformation says Business Leadership SA

Eusebius McKaiser discusses how the country can achieve greater levels of justice and equality within the South African economy. 

Expert tips on how to prepare for a job interview

Expert tips on how to prepare for a job interview

Recruitment guru Zanele Luvuno offers advice on how to deal with curveball questions during an interview, how to dress, and more.

How AI could change the game for recruiters (and job-seekers)

How AI could change the game for recruiters (and job-seekers)

Recruitment specialist Zanele Luvuno describes how artificial intelligence has change business practices at her talent firm.

Employment Equity report reveals slow movement in transformation - commission

Employment Equity report reveals slow movement in transformation - commission

Employment Equity Commission released its 18th Annual Report and the public register to Minister of Labour Mildred Oliphant.

Popular articles
What happens to our bodies if we cut out sugar

What happens to our bodies if we cut out sugar

Naked Scientist Chris Smith explains.

[WATCH] SANDF members hilariously mess up a supposedly easy practice run

[WATCH] SANDF members hilariously mess up a supposedly easy practice run

Khabazela shares tweets and Facebook posts that have gone viral.

‘We’d be crazy to copy! Sometimes we get it wrong. There's no culture problem'

‘We’d be crazy to copy! Sometimes we get it wrong. There's no culture problem'

The Money Show’s Bruce Whitfield interviews Ian Moir, CEO at Woolworths.

[VIDEO] Muizenberg pedestrian attacked in broad daylight

[VIDEO] Muizenberg pedestrian attacked in broad daylight

A woman was attacked on her way to work earlier this month.

Criminals targeting homes with aluminium windows, warns neighborhood watch

Criminals targeting homes with aluminium windows, warns neighborhood watch

The Panorama, Welgelegen and Plattekloof Neighbourhood Watch has identified a new house break-in trend.