Cape Town-based non-profit organisation Rape Crisis has launched a powerful campaign which gives a voice to rape survivors.
The campaign features the voices of rape survivors who share their stories of what happened to them.
The brave individuals are part of the organisation's small SpeakOut project, made up of survivors who want to publicly share their personal stories.
Rape Crisis director Kathleen Dey says the SpeakOut project has 10 members who have courageously spoken about their pain.
The aim of the campaign series is to raise awareness, interrupt the silence about rape in society and to encourage support towards the NPO.
One of the rape survivors in our counselling service came to us and said, "What if I want to speak out and be an activist for change?"— Kathleen Dey, Director - Rape Crisis
It's an exercise in inviting an old pain back into your life, rather than tearing off a scab. The group work together and meet once a month about their experiences of speaking out.— Kathleen Dey, Director - Rape Crisis
Pain and courage are part of the journey of speaking out, but it's also a journey of getting stronger and stronger.— Kathleen Dey, Director - Rape Crisis
We need ordinary people in our communities who may feel helpless listening to this but who can make a difference by donating.— Kathleen Dey, Director - Rape Crisis
The adverts will be flighted on radio stations including CapeTalk this week ahead of a TV campaign that airs next month.
If you or a loved one need someone to speak to, call Rape Crisis on their 24-hour Helpline: 021 447 9762.
Visit the Rape Crisis website to learn more.
Listen to one of the ads and the discussion on The Pippa Hudson Show: