ShapeShifter

Meet Chris Botha, the man in charge of South Africa’s very best media agency

(Click here for more from "The Money Show".)

(Click here for more "ShapeShifter" articles such as this one.)

Chris Botha is the Managing Director of The MediaShop, a company that provides expertise in media strategy and planning as well as digital and outdoor advertising.

The MediaShop has over 280 active clients who bill anything between R100 000 to R500 million.

Botha is the 2010 Media Innovator of the Year.

Photo: Mail & Guardian

Scroll down to listen to Bruce Whitfield's interview of Chris Botha.

Botha cut his teeth at the University of the Free State where he presented a campus radio sports show.

University of the Free State

I studied Communications at university and absolutely loved it! I enjoyed sports journalism so much as a student; I would’ve paid to do it. Sports are, even today, my absolute passion!

Chris Botha, The MediaShop MD

The University of the Free State is now in a hundred times better condition - the physical structures, intellectually, every single factor - than it was when I was there about 20 years ago.

Chris Botha, The MediaShop MD

Chris Botha describes his wife, Julie, and the Free State Cheetahs as “the two loves in my life”.

The MediaShop is the best media agency in South Africa, according to Research Company Evaluating the Media Agency Industry.

Chris Botha was listed as one of the Mail & Guardian’s Top 200 Young South Africans in 2013.

Scroll down to watch the video or listen to the audio.

My dad told me there’s no way I’m going to make money as a journalist. He bought The Sunday Times and Rapport and showed me there wasn’t a single job opening for a journalist. There was, however, a job posting for an ‘Ad sales executive’ that paid R20 000 per month; an incredible amount of money, I thought. So, I thank my dad for the eventual career path I chose.

Chris Botha, The MediaShop MD

Ad sales people need hair on their teeth. You’re basically representing a product you have little control over.

Chris Botha, The MediaShop MD

The MediaShop buys a lot of media research and we also do a lot of research of our own.

Chris Botha, The MediaShop MD

Once you’ve reached the top level it’s your responsibility to send the lift back down again.

Chris Botha, The MediaShop MD

Digital has changed everything in advertising!

Chris Botha, The MediaShop MD

Subscribe to our Business Wrap Newsletter

CapeTalk welcomes all comments that are constructive, contribute to discussions in a meaningful manner and take stories forward.

However, we will NOT condone the following:

  • Racism (including offensive comments based on ethnicity and nationality)
  • Sexism
  • Homophobia
  • Religious intolerance
  • Cyber bullying
  • Hate speech
  • Derogatory language
  • Comments inciting violence.

We ask that your comments remain relevant to the articles they appear on and do not include general banter or conversation as this dilutes the effectiveness of the comments section.

We strive to make the CapeTalk community a safe and welcoming space for all.

CapeTalk reserves the right to: 1) remove any comments that do not follow the above guidelines; and, 2) ban users who repeatedly infringe the rules.

Should you find any comments upsetting or offensive you can also flag them and we will assess it against our guidelines.

CapeTalk is constantly reviewing its comments policy in order to create an environment conducive to constructive conversations.

Read More
Do ad awards (e.g. The Loeries) matter? And do winning campaigns typically work?

Do ad awards (e.g. The Loeries) matter? And do winning campaigns typically work?

It may win awards, but does it sell products? We interviewed Loeries CEO Andrew Human.

Can hidden messages in advertising cause you to shop ‘till you drop?

Can hidden messages in advertising cause you to shop ‘till you drop?

“Drink Coke!” flashes for a fraction of a second. You’re getting thirsty; is it the subliminal advertising working its magic?

Can brands afford to pull Fifa sponsorships? Or do they work too well?

Can brands afford to pull Fifa sponsorships? Or do they work too well?

Major brands are, in the light of the Fifa scandal, threatening to pull their sponsorships. We interviewed ad expert Andy Rice.

Do advertorials (aka “sponsored content") and infomercials work on you?

Do advertorials (aka “sponsored content") and infomercials work on you?

They (sort of) look and feel like normal articles, but they’re actually advertisements. Andy Rice on whether or not they work…

Watch these funny advertisements. Do they work?

Watch these funny advertisements. Do they work?

Advertising expert Andy Rice analyses a few funny advertisements and discusses the effectiveness thereof.

Music is worth a thousand words, but does it work in advertising?

Music is worth a thousand words, but does it work in advertising?

Music makes advertisements more entertaining and memorable (who doesn't have jingles stuck in their head?). But does it work?

Mercedes vs. BMW… Samsung vs. Apple… Does comparative advertising work?

Mercedes vs. BMW… Samsung vs. Apple… Does comparative advertising work?

Branding and Advertising expert Andy Rice unpacks comparative advertising and the effectiveness thereof.

Meet advertising guru Bob Rightford, the man behind many of SA’s most iconic ads

Meet advertising guru Bob Rightford, the man behind many of SA’s most iconic ads

Remember David Kramer’s Volkwagen ads? We interview the man behind that golden oldie as well as many others…

Meet Anthony Lane, the design guru behind SA’s most well-known wine labels

Meet Anthony Lane, the design guru behind SA’s most well-known wine labels

“We absolutely judge a wine by its label,” says wine label design guru Anthony Lane.

Meet Jeremy Sampson, the man who made the Springbok emblem point the wrong way

Meet Jeremy Sampson, the man who made the Springbok emblem point the wrong way

8ta, Distell, Wi-Fi… Brands created by the company founded by Sampson, who famously made the Springbok “point the wrong way”.

Popular articles
KPMG International's meeting with Pravin Gordhan

KPMG International's meeting with Pravin Gordhan

The Money Show’s Bruce Whitfield interviews Pauli van Wyk, a journalist with Scorpio at Daily Maverick.

'KPMG must fall, it's as simple as that' - caller

'KPMG must fall, it's as simple as that' - caller

In the wake of recent allegations, Eusebius McKaiser asks listeners what should happen to KPMG in South Africa.

KPMG SA’s new CEO opens up about the future of the disgraced auditing firm

KPMG SA’s new CEO opens up about the future of the disgraced auditing firm

The Money Show’s Bruce Whitfield interviews KPMG South Africa CEO Nhlamu Dlomu.

Ocean View activist speaks: We have had 20 murders in 2017 alone

Ocean View activist speaks: We have had 20 murders in 2017 alone

Sharone Daniels, a community activist in Cape Town's Ocean View says they need police intervention to end gang violence.

Civil engineer devises plan to use stormwater in Cape Town

Civil engineer devises plan to use stormwater in Cape Town

Civil engineer and Ph.D. researcher John Okedi speaks to CapeTalk host John Maytham about his plans.

[WATCH] Day-Zero for water running out fast approaching?

[WATCH] Day-Zero for water running out fast approaching?

A government employee emailed John Maytham about what he or she believes is the real state of play with the Cape water crisis.

Sasfin CEO opens up about dumping KPMG

Sasfin CEO opens up about dumping KPMG

The Money Show’s Bruce Whitfield interviews Sasfin CEO Roland Sassoon.