The local market is big enough… We made a conscious decision to focus on the local market… We focus on South Africa; we’ve done well here…— Phillip Retief, CEO - Van Loveren Vineyards
We had it fairly easy. We worked hard, make no mistake… When the next generation comes in, it’ll be different… We try to encourage them to get a university degree… and travel the world… and work elsewhere…— Phillip Retief, CEO - Van Loveren Vineyards
The Retief family has been making wine since 1937 when they bought the Van Loveren farm near Robertson in the Western Cape.
Wynand and Nico Retief started making wine for wholesale and bottling it themselves in the 1960s.
The Retiefs created the famed “Van Loveren” brand in 1980.
It took a year to sell 500 cases.
Philip Retief is part of the third generation of Retief winemakers, at it since the 1990s.
In 2000, the four Retief cousins introduced the “Four Cousins” range of wines.
Today it’s the top-selling bottled wine in South Africa.
Listen to the interview in the audio below (and scroll down for more quotes from it).
We are two sets of brothers… We affectionately refer to ourselves as ‘The Cousins’… We are a good example of how to farm in a family business environment. We’re doing a lot of things right… We’ve had very few bust-ups…— Phillip Retief, CEO - Van Loveren Vineyards
The fourth generation… will be a bit more challenging…— Phillip Retief, CEO - Van Loveren Vineyards
... It was the driest it’s ever been… All farmers learned something from this drought… We’re now more savvy…— Phillip Retief, CEO - Van Loveren Vineyards
We want to diversify into other categories of liquor… The craft gin market is very exciting…— Phillip Retief, CEO - Van Loveren Vineyards
…We are the producer, under license, for the [Zulu] King…— Phillip Retief, CEO - Van Loveren Vineyards
Enjoy The Money Show, but miss it sometimes?
Get the best bits emailed to you daily, right after it ends:
Recommendedby NEWSROOM AI
Lance Williams (Managing Director at I-Capital) shares his stock picks of the week.
The Money Show’s Bruce Whitfield interviews Peter Attard Montalto, Head of Capital Markets Research at Intellidex.
The Money Show’s Bruce Whitfield interviews Prof Nicola Kleyn (Gibs) about her attitude toward money and beliefs about it.
It's "economic suicide", "a 130-page formula to destroy the economy", says the IRR. Bruce Whitfield interviews Terence Corrigan.
The Money Show's Bruce Whitfield interviews Pieter du Toit, author of "The Stellenbosch Mafia: Inside the Billionaires' Club".
The writing is probably on the wall for the resurgent rand. Bruce Whitfield interviews John Cairns, a Strategist at RMB.
The Money Show's Bruce Whitfield interviews Daniel Baines, author of "How to Get a Sars Refund for Small Businesses".
The feline was found by detectives at a property in Athlone on Wednesday following a tip-off.
Khabazela shares tweets and Facebook posts that have gone viral.
Plass senior researcher Dr Farai Mtero explains what the law says about evictions.
The inspiring South African choirU2's Beautiful Day at America's Got Talent quarter-finals.
Magda Wierzycka – Sygnia’s renegade CEO – on her attitude toward money (hopes and fears, successes and failures, etc.).
The reason for the leakage has been revealed, explains Table Mountain Aerial Cableway MD Wahida Parker.
Gift of the Givers fears two South African men who went missing in Vietnam may have fallen prey to an organ harvesting syndicate.