Story of Van Loveren Vineyards and 'Four Cousins', SA's top-selling bottled wine
The local market is big enough… We made a conscious decision to focus on the local market… We focus on South Africa; we’ve done well here…Phillip Retief, CEO - Van Loveren Vineyards
We had it fairly easy. We worked hard, make no mistake… When the next generation comes in, it’ll be different… We try to encourage them to get a university degree… and travel the world… and work elsewhere…Phillip Retief, CEO - Van Loveren Vineyards
The Retief family has been making wine since 1937 when they bought the Van Loveren farm near Robertson in the Western Cape.
Wynand and Nico Retief started making wine for wholesale and bottling it themselves in the 1960s.
The Retiefs created the famed “Van Loveren” brand in 1980.
It took a year to sell 500 cases.
Philip Retief is part of the third generation of Retief winemakers, at it since the 1990s.
In 2000, the four Retief cousins introduced the “Four Cousins” range of wines.
Today it’s the top-selling bottled wine in South Africa.
Listen to the interview in the audio below (and scroll down for more quotes from it).
We are two sets of brothers… We affectionately refer to ourselves as ‘The Cousins’… We are a good example of how to farm in a family business environment. We’re doing a lot of things right… We’ve had very few bust-ups…Phillip Retief, CEO - Van Loveren Vineyards
The fourth generation… will be a bit more challenging…Phillip Retief, CEO - Van Loveren Vineyards
... It was the driest it’s ever been… All farmers learned something from this drought… We’re now more savvy…Phillip Retief, CEO - Van Loveren Vineyards
We want to diversify into other categories of liquor… The craft gin market is very exciting…Phillip Retief, CEO - Van Loveren Vineyards
…We are the producer, under license, for the [Zulu] King…Phillip Retief, CEO - Van Loveren Vineyards
Enjoy The Money Show, but miss it sometimes?
Get the best bits emailed to you daily, right after it ends:
This article first appeared on 702 : Story of Van Loveren Vineyards and 'Four Cousins', SA's top-selling bottled wine
The Money Show’s Bruce Whitfield asks Bushveld Minerals founder Fortune Mojapelo to share his success story.Read More
Launched in 2016, The Duchess has won numerous awards and successfully broke into the UK, Belgium and the Scandinavian countries.Read More
Lulaway has placed 30 000 young South Africans in jobs since 2011. Bruce Whitfield interviews its CEO, Jake Willis.Read More
The Money Show’s Bruce Whitfield interviews Zuko Kubukeli, CEO at Pape Fund Managers.Read More
Spartan SME Finance provides finance for small businesses. Bruce Whitfield interviews its CEO, Kumaran Padayachee.Read More
Nicola Harris (founder, Click Foundation) on her mission to radically transform educational outcomes of disadvantaged learners.Read More
He’s the co-founder of Clickatell, global leaders in application-to-person mobile messaging and mobile transactional services.Read More
The Money Show's Bruce Whitfield interviews the author of "The Heavy Chef Guide to Starting a Business in South Africa".Read More
Justin Bonello (of the show "Cooked") is the founder of Neighbourhood Farm. It employs unskilled community members to farm.Read More
[From the archives] Ray White interviewed Johnny Clegg on 27 September 2017 about his life and times and final journey.Read More
Saving money on boring stuff such as a car can allow you to do really outrageous and courageous stuff, says Sam Beckbessinger.Read More
'Marketing' is not 'sales'. It’s not noise. It's a science, and you must get it right, says Pavlo Phitidis.Read More
The Money Show’s Bruce Whitfield interviews Morbee about his attitude to money (hopes and fears, successes and failures, etc.).Read More
Small business guru Pavlo Phitidis on the basics of building a resilient business. He gives clear guidelines for getting it right.Read More
Bruce Whitfield interviews Darren ‘Whackhead’ Simpson about his attitude to money (hopes and fears, successes and failures, etc.).Read More
The Money Show’s Bruce Whitfield interviews athlete about his attitude to money (hopes and fears, successes and failures, etc.).Read More
About 20% of every rand spent in South Africa goes to informal stores, mostly foreign-run. GG Alcock on his book “KasiNomics".Read More
Bruce Whitfield interviews Williams about her transformative business delivering quality cookies to hotels and Pick n Pay.Read More
The Money Show’s Bruce Whitfield interviews small business guru Pavlo Phitidis, founder of Aurik Business Accelerator.Read More