They have 1/10th the number of seats in Parliament that the ANC has… They are punching above their weight…— Andy Rice
A brand is not just a promise made, but a promise kept as well… Many things in their manifesto seems utterly unachievable…— Andy Rice
This week, with general elections around the corner, Rice critiqued the Economic Freedom Fighters’ (EFF) brand.
(Also, read: The DA 'brand' is struggling)
Watch this space for a critique of other political party brands.
Listen to the interview in the audio below (and scroll down for more quotes from it).
Clearly, they understand the power of publicity and high-jacking issues for their own benefit.— Andy Rice
They have a simple, memorable theme slogan, just five words: ‘Our land and jobs now’.— Andy Rice
In terms of followers on Twitter; they’re substantially larger than the ANC…— Andy Rice
They understand the power of personality…— Andy Rice
They’re consistently confrontational…— Andy Rice
In terms of a marketers’ view on political brands, the EFF is absolutely heroic.— Andy Rice
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