But does it work?

If Twitter followers translated into votes, Julius Malema would be President

FILE: EFF leader Julius Malema addresses party supporters at the Giant stadium for 2019 EFF manifesto. Picture: Abigail Javier/EWN

They have 1/10th the number of seats in Parliament that the ANC has… They are punching above their weight…

Andy Rice

A brand is not just a promise made, but a promise kept as well… Many things in their manifesto seems utterly unachievable…

Andy Rice

Every week The Money Show’s Bruce Whitfield asks branding and advertising expert Andy Rice to share with him the week’s advertising “heroes” and/or “zeroes”.

This week, with general elections around the corner, Rice critiqued the Economic Freedom Fighters’ (EFF) brand.

(Also, read: The DA 'brand' is struggling)

Watch this space for a critique of other political party brands.

Listen to the interview in the audio below (and scroll down for more quotes from it).

Clearly, they understand the power of publicity and high-jacking issues for their own benefit.

Andy Rice

They have a simple, memorable theme slogan, just five words: ‘Our land and jobs now’.

Andy Rice

In terms of followers on Twitter; they’re substantially larger than the ANC…

Andy Rice

They understand the power of personality…

Andy Rice

They’re consistently confrontational…

Andy Rice

In terms of a marketers’ view on political brands, the EFF is absolutely heroic.

Andy Rice

Enjoy The Money Show, but miss it sometimes?

Get the best bits emailed to you daily, right after it ends:

Subscribe to our Business Wrap Newsletter


This article first appeared on 702 : If Twitter followers translated into votes, Julius Malema would be President


Recommended

by NEWSROOM AI
Read More
[WATCH] Lovely '1st for Women' TV advert makes you want to 'get out there'

[WATCH] Lovely '1st for Women' TV advert makes you want to 'get out there'

And, perhaps, buy insurance. The Money Show's Bruce Whitfield interviews branding and advertising expert Andy Rice.

Know where your food comes from? Farmers the stars of McDonald’s new ad campaign

Know where your food comes from? Farmers the stars of McDonald’s new ad campaign

The Money Show’s Bruce Whitfield interviews branding and advertising expert Andy Rice, who loves the new McDonald's campaign.

Marlboro maker Philip Morris wants you to stop smoking its cigarettes

Marlboro maker Philip Morris wants you to stop smoking its cigarettes

It doesn’t want you to stop using nicotine; it just wants you to use its IQOS vaping device to get it into your bloodstream.

Dis-Chem drives ad expert to 'Steve Hofmeyr-like assaults' on his decoder

Dis-Chem drives ad expert to 'Steve Hofmeyr-like assaults' on his decoder

"It’s been said you can’t bore people into buying your brand. Someone should’ve pointed this out to Dis-Chem," says Andy Rice.

DStv tugs at the heartstrings with its new 'Price Lock' promo

DStv tugs at the heartstrings with its new 'Price Lock' promo

A lot can happen in two years! Bruce Whitfield interviews branding expert Andy Rice about this week’s advertising “hero”.

The DA 'brand' is struggling – Andy Rice (branding and advertising expert)

The DA 'brand' is struggling – Andy Rice (branding and advertising expert)

With general elections around the corner, advertising and branding expert Andy Rice critiques the Democratic Alliance’s brand.

Popular articles
Government 'tone deaf' to public views on controversial Airbnb bill

Government 'tone deaf' to public views on controversial Airbnb bill

The Rule of Law Project believes the Tourism Amendment Bill represents an unjustifiable intervention by government

Beware pneumonia-causing bacteria lurking in your geyser (and how to kill it)

Beware pneumonia-causing bacteria lurking in your geyser (and how to kill it)

Stellenbosch University's Dr Jo Barnes says Legionella can only survive the water temperature up to 50 degrees.

Escalation of Cape Town dog thefts confirms SPCA

Escalation of Cape Town dog thefts confirms SPCA

Cape of Good Hope SPCA spokesperson Belinda Abraham says it is receiving more and more reports of dogs just disappearing from their homes.

[PICTURES] It's freezing cold in Cape Town! (In case you were wondering)

[PICTURES] It's freezing cold in Cape Town! (In case you were wondering)

CapeTalk listeners share frosty car photos and zero degree car temperatures.

Mango responds to passenger irked after losing Rolex watch on flight

Mango responds to passenger irked after losing Rolex watch on flight

The airline says it takes limited responsibility for any valuables left in bags.

[WATCH] Local six-year-old dancing sensation's video goes viral

[WATCH] Local six-year-old dancing sensation's video goes viral

After Will Smith and Jada Pinkett-Smith shared the video of Ivanah Campbell dancing it has been viewed over 10 million times.

Dis-Chem drives ad expert to 'Steve Hofmeyr-like assaults' on his decoder

Dis-Chem drives ad expert to 'Steve Hofmeyr-like assaults' on his decoder

"It’s been said you can’t bore people into buying your brand. Someone should’ve pointed this out to Dis-Chem," says Andy Rice.

Direct flight from USA to Cape Town makes Mother City 'a serious contender'

Direct flight from USA to Cape Town makes Mother City 'a serious contender'

Cape Town Mayoral Committee member for economic affairs, James Vos details the exciting new economic opportunity.