'Small business owners need confidence to make their brands big'

CEO of Brand Leadership, Thebe Ikalafeng says even though small companies have big ideas, they don't invest or promote their brands on a bigger scale.

Read: 'Let's fight for SMMEs by giving them platforms, let's give them opportunities'

Ikalafeng speaks to Ray White at the Proudly South African Buy Local Summit and Expo at the Sandton Convention Centre on Tuesday.

They don't invest enough on their brands because they don't have the confidence to invest in their brands.

Thebe Ikalafeng, CEO - Brand Leadership

What they require is a bit of self-confidence to be able to think big while starting small.

Thebe Ikalafeng, CEO - Brand Leadership

Most small business owners think small and work small instead of saying to themselves that they must aim to be international.

Thebe Ikalafeng, CEO - Brand Leadership

I always tell people that brands are like religion as almost everyone believes in something bigger than themselves.

Thebe Ikalafeng, CEO - Brand Leadership

It is not about lying, it is about saying "where do I want to go when everything else goes well?" Then you need to take small steps to get to your goal. It all starts with simple clarity.

Thebe Ikalafeng, CEO - Brand Leadership

Listen below to the full interview:


This article first appeared on 702 : 'Small business owners need confidence to make their brands big'


Recommended

by NEWSROOM AI
Read More
'Let's fight for SMMEs by giving them platforms, let's give them opportunities'

'Let's fight for SMMEs by giving them platforms, let's give them opportunities'

Proudly SA CEO Eustace Mashimbye talks about the 'Buy Local Summit & Expo' currently underway at the Sandton Convention Centre.

Pick n Pay dedicates shop space to local small suppliers

Pick n Pay dedicates shop space to local small suppliers

Your move Woolies, Shoprite/Checkers and Spar! Bruce Whitfield interviews Pick n Pay's Mishinga Seyuba Kombo.

[WATCH] French choir joins restaurant staff in singing an SA song

[WATCH] French choir joins restaurant staff in singing an SA song

Khabazela shares tweets and Facebook posts that have gone viral.

Motoring: Why spinning is Africa's fastest growing motorsport

Motoring: Why spinning is Africa's fastest growing motorsport

Azania taps into a different aspect of the motoring industry with Vic Pardal.

The DA 'brand' is struggling – Andy Rice (branding and advertising expert)

The DA 'brand' is struggling – Andy Rice (branding and advertising expert)

With general elections around the corner, advertising and branding expert Andy Rice critiques the Democratic Alliance’s brand.

[WATCH] Gillette's ‘The Best Men Can Be’ ad draws some razor sharp reactions

[WATCH] Gillette's ‘The Best Men Can Be’ ad draws some razor sharp reactions

The razor brand’s advertisement shines a light on bullying, sexual assault, #MeToo and the need for men to set a positive example for boys.

[WATCH] “Rockstar” of skincare Dr Des on creating Environ and mastering the glow

[WATCH] “Rockstar” of skincare Dr Des on creating Environ and mastering the glow

Dr Des Fernandes talks about his stellar career, what sparked the idea for Environ SkinCare and the impact of vitamin A on skin.

World Champion mountain biker edits Cyclopedia for us!

World Champion mountain biker edits Cyclopedia for us!

SA mountain bike racer Alan Hatherly is the World Under 23 Champion - he writes for this mountain-themed edition of Cyclopedia.

Brand SA: corruption is high on our agenda #InvestSA

Brand SA: corruption is high on our agenda #InvestSA

Taking part in Investment Summit, Brand SA's Babalwa Ngonyama says it has positioned brand South Africa as a "gateway to Africa".

#What’sViral - Russian actress slaps audience member live on TV

#What’sViral - Russian actress slaps audience member live on TV

Jonathan 'Khabazela' Fairbairn shares what's trending on social media.

New online shopping website launches. Everything available is South African

New online shopping website launches. Everything available is South African

It just became easier than ever to buy local when shopping online. Bruce Whitfield interviews Proudly SA’s Eustace Mashimbye.

Buying local products online has been made easy by RSA Made and Proudly SA

Buying local products online has been made easy by RSA Made and Proudly SA

Founders of RSA Made explain how merchants can get their products online.

Pratley CEO tempts fate, recreates suspended bulldozer stunt on Friday the 13th

Pratley CEO tempts fate, recreates suspended bulldozer stunt on Friday the 13th

"I will still gladly bet my life on the quality of our product," says Pratley Group CEO Kim Pratley.

What does Absa and Black Panther have in common?

What does Absa and Black Panther have in common?

Africanacity! That’s what. Or so it wants us to believe. Bruce Whitfield interviews Gibs marketing expert Professor Nicola Kleyn.

'We don't want to see the clothing and textile industry dying'

'We don't want to see the clothing and textile industry dying'

Azania Mosaka sat down with Edcon's Elewane Pahlana and David Tlale about transformation in the clothing and textile industry.

Rina Chunga takes the lead in the African-print industry

Rina Chunga takes the lead in the African-print industry

The popular suburb to grab a drink and a bite, Parkhurst, is now also the home of celebrated fashion house Rich Factory.

Lead SA takes a stand against xenophobia in silent vigil at Constitution Hill

Lead SA takes a stand against xenophobia in silent vigil at Constitution Hill

Last night Lead SA took a stand together with South Africa to show solidarity to those affected by the recent xenophobic violence.

Debate: The State of our Democracy and media freedom

Debate: The State of our Democracy and media freedom

A high profile panel came together to debate the State of our Democracy & media freedom with audience participation.

How to create a new, 12-million strong capitalist class with the stroke of a pen

How to create a new, 12-million strong capitalist class with the stroke of a pen

Leslie Sedibe says Government can create 12m land owners “with a stroke of a pen” by giving title deeds to shack dwellers.

Popular articles
Why flights between JHB and Cape Town could become a few minutes longer

Why flights between JHB and Cape Town could become a few minutes longer

SA Flyer Magazine editor Guy Leitch explains the impact of the Northern Cape SKA radio telescope on flight times.

 Allow farmers to go off the Eskom grid and turn to solar power - Agri SA

Allow farmers to go off the Eskom grid and turn to solar power - Agri SA

Agri SA’s Nicol Jansen, explains how SA's agricultural industry could benefit if more farms were allowed to go off the Eskom grid.

NG Kerk minister condemned for showing solidarity with Christchurch victims

NG Kerk minister condemned for showing solidarity with Christchurch victims

NG Kerk dominee Riaan de Villiers says he was told he is not allowed to call Muslims our brother and sisters, and children of God.

'South African society even more unequal than under apartheid'

'South African society even more unequal than under apartheid'

Independent consultant at the Thabo Mbeki Foundation Professor Barney Pityana blames political leadership for the moral decay.

Suicidal SA pilot crashes plane into clubhouse

Suicidal SA pilot crashes plane into clubhouse

Khabazela shares tweets and Facebook posts that have gone viral.

Paramedics fear for their lives as attacks on EMS crews continue

Paramedics fear for their lives as attacks on EMS crews continue

An ambulance crew was held at gunpoint, assaulted and robbed of their belongings while on a call out in Khayelitsha.

DStv subscription price hikes for 2019

DStv subscription price hikes for 2019

MultiChoice will increase the prices of certain DStv packages from 1 April.