[LISTEN] Masterclass: The Attention Economy

The rapid speed at which our world, culture and communication has changed, due to things like mobile and online connectivity, has changed the way attention economy is viewed.

While there is a view that attention is a depletable resource, CEO And Founder at Ignitive Ad Agency Muzi Kuzwayo has a different take on it.

He defines it as a reward of how well you have done and cannot be measured in terms of time. Khuzwayo explains the attention economy in emerging markets.

A good example is children's movies, children are honest with their attention - they will sit there for 90 minutes and watch that movie. If they are uninterested they will walk away and sometimes they will go off and watch the movie many many times.

Muzi Kuzwayo, CEO/founder - Ignitive Ad Agency

Attention is a reward of how well you have done, it cannot be measured in terms of time or the number of times somebody has looked at their phone.

Muzi Kuzwayo, CEO/founder - Ignitive Ad Agency

We do it all the time in commercials and marketing...you don't have to get everybody to like you, just enough people to like you but you have got engage them and reward them when they are engaged.

Muzi Kuzwayo, CEO/founder - Ignitive Ad Agency

Click on the link below to hear the full masterclass....


This article first appeared on 702 : [LISTEN] Masterclass: The Attention Economy


Recommended

by NEWSROOM AI
Read More
[LISTEN] The difference between polishing and waxing your car

[LISTEN] The difference between polishing and waxing your car

Exklusiv Autohaus owner Jignesh (Jiggy) Thakor shares his insights.

Why physical education in schools is as important as a child's academic work

Why physical education in schools is as important as a child's academic work

Azania spoke to Embury Institute for Higher Education physical education specialist lecturer Michael Mthethwa to discuss this.

[LISTEN] Fake news doing the rounds on social media

[LISTEN] Fake news doing the rounds on social media

Africa Check senior researcher Kate Wilkinson takes a look at three stories including a claim made about Thuli Madonsela.

[LISTEN] Masterclass: Disciplining kids without corporal punishment

[LISTEN] Masterclass: Disciplining kids without corporal punishment

Azania chats to educational psychologist Tshepiso Matentjie about the alternatives to physical discipline.

[LISTEN] Masterclass on memory

[LISTEN] Masterclass on memory

Azania sat down with Head of the Memorycare Clinic Dr Ryan Fuller and Psychiatrist, Dr Lolita Mostert.

Female navy crew sailing world in aid of women empowerment in maritime sector

Female navy crew sailing world in aid of women empowerment in maritime sector

After 178 days at sea‚ the all-female crew aboard an Indian naval yacht circumnavigating the world‚ arrived in the Cape on Friday.

Popular articles
Dis-Chem drives ad expert to 'Steve Hofmeyr-like assaults' on his decoder

Dis-Chem drives ad expert to 'Steve Hofmeyr-like assaults' on his decoder

"It’s been said you can’t bore people into buying your brand. Someone should’ve pointed this out to Dis-Chem," says Andy Rice.

Marketing is becoming the single most important key to success in small business

Marketing is becoming the single most important key to success in small business

'Marketing' is not 'sales'. It’s not noise. It's a science, and you must get it right, says Pavlo Phitidis.

'BEE has closed many avenues for skilled people'

'BEE has closed many avenues for skilled people'

Africa Melane speaks to EOSA's Johannes Wessels about why so many highly skilled South Africans are taking their talents overseas.

Ramaphosa 'not losing sleep' over new Cabinet

Ramaphosa 'not losing sleep' over new Cabinet

EWN political reporter says the president has promised a spread of demographics, a mixture of skills and a generational mix.

'Ford has treated us as if we're absolutely nothing' says Reshall Jimmy's sister

'Ford has treated us as if we're absolutely nothing' says Reshall Jimmy's sister

Reshall Jimmy died when his Ford Kuga burst into flames and his sister Renisha talks about the way the car company has behaved.

Easy alternative to physically emigrating is investing overseas, says economist

Easy alternative to physically emigrating is investing overseas, says economist

Chief economist from the Efficient Group, Dawie Roodt describes the various ways South Africans approach emigration.

Winter is coming: Snow may be headed for W Cape soon - SnowReport SA

Winter is coming: Snow may be headed for W Cape soon - SnowReport SA

Snow Report SA's Richard Le Sueur says the Western Cape does tend to get the earlier snow as the fronts come in from the west.

Huawei users in SA told not to panic over Android ban

Huawei users in SA told not to panic over Android ban

Google is suspending its business relationship with Chinese smartphone manufacturer.