Followers are your currency - Bonang Matheba

Multi-award winning media personality and businessperson, Bonang Matheba has solidified her position as one of Africa's most influential women with a career that spans over 16 years.

Matheba commands a large following with over 6 million followers on social media and her latest venture is her own brand of méthode cap classique - House of BNG.

'Queen B' as she is fondly known, joined Azania Mosaka in studio for this week's Friday Profile.

She talks about "Brand Bonang" and her next move on an international platform.

My management takes great care in statistics - numbers and followers are your currency,. So my currency is clout, my reach, how may impressions I can get, so those things are very calculated.

Bonang Matheba - Media personality and businessperson

I can tell you what the values are around brand Bonang and what I stand for. I have been very deliberate, I conduct myself like a brand. At the end of the day I know that I am my company, my brand, I am my own product, I am the person that puts bread on the table so everything is very well thought out.

Bonang Matheba - Media personality and businessperson

At the beginning I said I want to be the best TV presenter South Africa has ever seen. When opportunities come at you it is imperative to identify them and once you do, make sure you make the most of it.

Bonang Matheba - Media personality and businessperson

Click on the link below to hear more about Matheba's journey...


This article first appeared on 702 : Followers are your currency - Bonang Matheba


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