The Mother City will host the first-ever Cannabis Expo later this week at Grandwest and organisers expect the event to spark a lot of interesting discussions.
The expo is aimed at showcasing the many different uses of the plant, from building materials and paper manufacture to possible medicinal applications.
The event's director Silas Howarth says that the expo is open to both trade and consumer visitors interested in the potential of the cannabis industry.
He says the event was organised long before the Constitutional Court ruling that decriminalised the private use and cultivation of dagga last year but adds that the ruling has helped improve dialogue about the plant.
Howarth believes that with changed perceptions and better legislation, South Africa can create the conditions for a burgeoning agricultural sector to help supply a growing global cannabis market.
It's amazing just how the attitudes towards cannabis in this country have shifted in such a short space of time.— Silas Howarth, Director - Cannabis Expo 2019
The potential here in South Africa is massive. It's about creating the environment to allow this market to flourish.— Silas Howarth, Director - Cannabis Expo 2019
The expo will see 110 exhibitors and companies partake and anywhere between 10 000 and 20 000 people are expected to attend.
Medical scientist Dr Shiksha Gallow is among the speakers who will host a session at the expo about the medicinal potential of the plant.
The expo will take place at Grandwest from Thursday 4 April until Sunday 7 April.
Doors open at 10pm each day. They will close at 4pm on Thursday and Sunday, and at 8pm on Friday and Saturday.
Pre-sold tickets are R150 from Computicket or R200 at the door.
To learn more, visit the The Cannabis Expo website.
Listen for more on what to expect from the expo on The Pippa Hudson Show: