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The Aubrey Masango Show
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World Travel Market Africa: Calling all travel professionals

7 April 2019 9:48 AM

Reed Exhibitions' Megan Oberholzer explains what's on offer at this year's market in Cape Town which aims to drive the African tourism business.

World Travel Market Africa takes place at Cape Town's CTICC from 10-12 April.

It's a business to business (B2B) event for travel professionals.

Reed Exhibitions' Megan Oberholzer explains how it is different from Durban's annual Tourism Indaba.

It is the only inbound and outbound travel trade show of its kind on the continent. Indaba is supported from the local destination market where they are primarily African and we have the outbound sector as well.

Megan Oberholzer, General Manager for Travel, Tourism & Sports - Reed Exhibitions

We touch on all of our niche topics in the travel space.

Megan Oberholzer, General Manager for Travel, Tourism & Sports - Reed Exhibitions

This year, the Market includes some inaugural events, including an African and Tourism Investment Summit.

We're bringing in high-level ministers, they're coming in from around the continent and we're really looking at how do we as an industry support the investments that are required to make tourism possible.

Megan Oberholzer, General Manager for Travel, Tourism & Sports - Reed Exhibitions

Another first, says Oberholzer, is a summit focusing on tourism in the tech space.

We are launching something called Travel Forward. It is our digital tourism summit and it's looking at all things travel tech.

Megan Oberholzer, General Manager for Travel, Tourism & Sports - Reed Exhibitions

Oberherholzer says the 2018 event generated hundreds of millions of dollars worth of business.

Last year we wrote an incredible $410-million within the three days of business on site. If we look beyond that, the possibility is phenomenal.

Megan Oberholzer, General Manager for Travel, Tourism & Sports - Reed Exhibitions

The Market is free if you register online at https://africa.wtm.com. Otherwise the entry fee is R800.

For more info on the 2019 event, listen below:


7 April 2019 9:48 AM

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