Cape Town Central City Improvement District’s (CCID) launches its annual #KeepItClean campaign, run by its Urban Management department.
CapeTalk's Kieno Kammies talks to CCID chief executive Tasso Evangelinos about the campaign.
Illegal dumping and littering is a worldwide phenomenon.— Tasso Evangelinos, Chief executive - CCID
But it is often regarded as a very dry subject so people tend to ignore these campaigns.
So we are trying to make it more interactive, more humorous, express a bit of anger and emotion where necessary so people participate and raise that awareness to a level where people take responsibility for their actions.— Tasso Evangelinos, Chief executive - CCID
CCID spends on average R11 million a year on waste removal in the city - and that's apart from the additional City of Cape Town spend.
That's a lot of money, especially during these tough economic times...every single ratepayer is going to be affected by this amount.— Tasso Evangelinos, Chief executive - CCID
Take a listen to more from CCID's Evangelinos on the cleanup campaign:
It's time to help clean up central Cape Town! Our annual "It's Time to Come Clean" campaign, run by the CT CCID Urban Management dep & highlighting the huge cost of littering in the CBD, has begun. Look out for our exciting on-street activations and posters. #ItsTimeToComeClean pic.twitter.com/CtyHfQmCxN— Cape Town CCID (@CapeTownCCID) April 2, 2019