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DA references Childish Gambino in new ad targeting young South Africans

16 April 2019 8:36 PM
Tags:
Democratic Alliance
Democratic Alliance DA
DA
The Money Show
Bruce Whitfield
Election
Advertising
Andy Rice
branding
Luyolo Mphithi
Branding and advertising expert Andy Rice critiques the DA’s new ad which the party launched on Monday.

The Democratic Alliance (DA) released its latest election campaign advert in a tweet on Monday evening.

The digital-only advert, targeting young South Africans, channels Childish Gambino's music video “This is America”.

It features the photogenic DA youth leader Luyolo Mphithi walking through the streets speaking to the camera.

The Money Show’s Bruce Whitfield asked branding and advertising expert Andy Rice what he thinks of the campaign.

Listen to the interview in the audio below.

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This article first appeared on 702 : DA references Childish Gambino in new ad targeting young South Africans


16 April 2019 8:36 PM
Tags:
Democratic Alliance
Democratic Alliance DA
DA
The Money Show
Bruce Whitfield
Election
Advertising
Andy Rice
branding
Luyolo Mphithi

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