But does it work?

It's creative, sure, but does it work? Andy Rice reports back from Cannes Lions

Also read the following related article:

* Do ad awards (e.g. The Loeries) matter? And do winning campaigns typically work?

Branding and advertising expert Andy Rice is back from this year’s Cannes Lions, the largest yearly awards festival for professionals in the creative communications and advertising industries.

The event attracts thousands of representatives from around the world who come to view the shortlisted entries and attend seminars.

The Money Show presenter Bruce Whitfield interviewed Rice about the creative effectiveness of this year's entrants.

Listen to the audio (scroll down) for more detail.

The event gets more than 40 000 entries! South Africa’s only entry didn’t make it to the shortlist, unfortunately.

Andy Rice (branding and advertising expert)

Creativity drives effectiveness.

Andy Rice (branding and advertising expert)

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