Make Money Mondays

'Most South Africans will complain about South Africa when they are elsewhere'

Ray White (in for Bruce Whitfield on The Money Show) interviewed Sylvester Chauke, the founder of DNA Brand Architects.

Awards and accolades; Sylvester Chauke has more than a few of them!

CNBC Africa All Africa Young Business Leader of the Year, BBQ Young Leader of the Year, European Business Assembly Best Enterprise and CEO Award, Oliver Empowerment Top Empowered Young Entrepreneur, World Confederation of Businesses Business Leader Award, Falcon Award for Excellence in Leadership, Golden European Award for Quality and Commercial Prestige…

I was born in Soweto, a melting pot of incredible energy… You don’t grow up in Soweto and just be ordinary!

Sylvester Chauke, founder - DNA Brand Architects

His career includes stints as National Marketing Manager for Nando’s South Africa and Director of Marketing and Communication at MTV Networks Africa.

He serves on numerous boards.

Listen to the interview in the audio below (and scroll down for quotes from it).

Soweto is colourful! It’s bright! It’s got lots of energy… you learn so much about people… Born and bred, and educated [in Soweto]…

Sylvester Chauke, founder - DNA Brand Architects

Most South Africans will complain about South Africa when they are elsewhere… We’re not aware of what we have…

Sylvester Chauke, founder - DNA Brand Architects

...Money is important...

Sylvester Chauke, founder - DNA Brand Architects

The marketing industry… tends to be very politically correct… Not every single ad needs every race in it…

Sylvester Chauke, founder - DNA Brand Architects

South Africans are very South Africa focussed… We can play on the Continent and make an impact…

Sylvester Chauke, founder - DNA Brand Architects

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This article first appeared on 702 : 'Most South Africans will complain about South Africa when they are elsewhere'


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