The Science Of ...

How to stop them from stealing your idea (by Ubuntu Baba's lawyer)

How do you stop a large corporate from Woolies-ing your idea?

Bruce Whitfield, The Money Show

If you don’t have any protection; then they’ll say, ‘Take me to court!’… Every form of protection adds a further barrier…

Andrew Papadopoulos, Trade Mark Attorney - KISCH IP

The IP will turn out the most valuable asset in your business…

Andrew Papadopoulos, Trade Mark Attorney - KISCH IP

The term “Intellectual property” (IP) refers to creations of a person’s brainpower.

Laws governing IP give rights to an entrepreneur or business over intellectual goods, usually for a set period.

IP incentivises the creation of intellectual goods as it allows people to profit from them.

However, the incorporeal nature of IP complicates the protection thereof when compared to physical property.

The unlawful appropriation of IP is a huge concern, especially for small businesses that often don’t have the resources to do battle in court.

The Money Show’s Bruce Whitfield interviewed Andrew Papadopoulos, Director and Trade Mark Attorney at KISCH IP, and lawyer for Shannon McLaughlin of Ubuntu Baba Baby Carrier.

Papadopoulos advised how entrepreneurs can protect their IP.

Listen to the interview in the audio below (and scroll down for more quotes from it).

They [copied] key features… it wasn’t a replica…

Andrew Papadopoulos, Trade Mark Attorney - KISCH IP

We had to make sure there wasn’t anything false… that Woolies could take exception to… if you launch court proceedings; your risk is high…

Andrew Papadopoulos, Trade Mark Attorney - KISCH IP

…going the PR-route… the majority of times it doesn’t work out…

Andrew Papadopoulos, Trade Mark Attorney - KISCH IP

The costs for something like this is a lot cheaper than if you had to go to court… probably in your hundreds or two-hundreds [of thousands of rands]…

Andrew Papadopoulos, Trade Mark Attorney - KISCH IP

There are various forms of protection… for some of them, you need to have registered before it's released to the market… it has to be completely new or novel…

Andrew Papadopoulos, Trade Mark Attorney - KISCH IP

There probably wasn’t anything we could patent upfront…

Andrew Papadopoulos, Trade Mark Attorney - KISCH IP

Get the 10 most-read articles of the week from Bruce Whitfield’s The Money Show, emailed to you every Friday morning:

Subscribe to our Business Wrap Newsletter


This article first appeared on 702 : How to stop them from stealing your idea (by Ubuntu Baba's lawyer)


Recommended

by NEWSROOM AI
Read More
Meet Woolies slayer Shannon McLaughlin, founder of Ubuntu Baba Baby Carrier

Meet Woolies slayer Shannon McLaughlin, founder of Ubuntu Baba Baby Carrier

Ray White interviews McLaughlin, about three months after she shot to fame for taking on the alleged copycat, Woolworths.

Woolworths copied our product ideas! – Superlatte, Happy Earth People

Woolworths copied our product ideas! – Superlatte, Happy Earth People

Oops, Woolies did it again? Bruce Whitfield talks to Michelle Legge (Superlatte) and Taleszia Raubenheimer (Happy Earth People).

How to avoid others from stealing your idea or copying your trademark

How to avoid others from stealing your idea or copying your trademark

Ray White interviews John Mcknight, a partner at Spoor and Fisher.

How to go to market with your bright idea (without someone stealing it)

How to go to market with your bright idea (without someone stealing it)

Got a great idea? Pavlo Phitidis on how to turn it into something you can sell while protecting your Intellectual Property.

How to prevent firms (think Vodacom ‘please call me’) from stealing your idea

How to prevent firms (think Vodacom ‘please call me’) from stealing your idea

Small business guru Pavlo Phitidis on how to protect your intellectual property from corporate theft.

Popular articles
'Ramaphosa wants to find ways to force pension fund managers to invest in SOEs'

'Ramaphosa wants to find ways to force pension fund managers to invest in SOEs'

Daily Maverick associate editor at Scorpio Sikonathi Mantshantsha takes a look at the week's financial news.

[WATCH] Here's the purported ANC letter Maimane revealed during Ramaphosa's Q&A

[WATCH] Here's the purported ANC letter Maimane revealed during Ramaphosa's Q&A

The 2014 letter on an ANC letterhead signed by then TG Zweli Mkhize thanks Bosasa's Gavin Watson for a 3 million party donation.

Lion cub worth R50k rescued from house in Cape Town

Lion cub worth R50k rescued from house in Cape Town

The feline was found by detectives at a property in Athlone on Wednesday following a tip-off.

Why City of Cape Town insists new coastal by-laws are not anti-poor

Why City of Cape Town insists new coastal by-laws are not anti-poor

Alderman Marian Nieuwoudt, Mayco Member for Spatial Planning and Environment, City of Cape Town explains.

[WATCH] Ndlovu Youth Choir shines once again with latest AGT performance

[WATCH] Ndlovu Youth Choir shines once again with latest AGT performance

The inspiring South African choirU2's Beautiful Day at America's Got Talent quarter-finals.

SA’s richest woman opens up about being a refugee and becoming a billionaire

SA’s richest woman opens up about being a refugee and becoming a billionaire

Magda Wierzycka – Sygnia’s renegade CEO – on her attitude toward money (hopes and fears, successes and failures, etc.).

Mystery solved: Why smelly, blue sewage has been leaking into Cape Town forest

Mystery solved: Why smelly, blue sewage has been leaking into Cape Town forest

The reason for the leakage has been revealed, explains Table Mountain Aerial Cableway MD Wahida Parker.