On election day, trending hashtags reflect a shift to voters' expectations

Election hashtags have been a popular reflection of voters' thought patterns throughout the campaigning period.

But now that it's election day and many people have already cast their ballots, what is trending on social media?

Digital strategist Yavi Madurai reviews what's happening on the Xolani Gwala show and says that just this morning there has been a strong shift from popular tags like #SAelection2019, to what South Africans say they will expect from their elected officers.

From this morning we've had #SAelection2019, #SAdecides to the best one of all... #AfterIvoteIexpect or #AftervotingIexpect.

Yavi Madurai, Digital strategist

Madurai says there is an important reason for this shift in emphasis to people's expectations.

Read: Don't vote for history, vote for a very selfish reason, says Eusebius

We need to understand that we must make it about the people. The people have decided that instead of hashtagging and making it about the political parties, they are going to make it about themselves.

Yavi Madurai, Digital strategist

It almost feels as though I have to say what I expect because it doesn't seem to be like you are listening to me.

Yavi Madurai, Digital strategist

What is happening on social is generally, the voice of the people and what people generally want to be able to say without fear or favour.

Yavi Madurai, Digital strategist

For more from Madurai, listen below:


This article first appeared on 702 : On election day, trending hashtags reflect a shift to voters' expectations


Recommended

by NEWSROOM AI
Read More
'His heart was flying free' - Jane Fonda on death of 'Easy Rider'

'His heart was flying free' - Jane Fonda on death of 'Easy Rider'

Hollywood pays tribute to Peter Fonda after his death at the age of 79.

Science students should be looking at ways to create jobs - professor

Science students should be looking at ways to create jobs - professor

Prof. Senamile Masango talks about her Standard Bank Top Women award and her vision of marrying science and entrepreneurship.

@catcallsofcapetown: 'They tell stories they've never told anyone before'

@catcallsofcapetown: 'They tell stories they've never told anyone before'

Lead SA: Gadeeja Abbas expands on the campaign, which reaches out to anyone who has experienced gender-based violence.

Weighing up the cost and the benefit of a loyalty programme

Weighing up the cost and the benefit of a loyalty programme

Certified financial planner Paul Roelofse on choosing and unlocking the value of loyalty programmes.

'Aarto bill there to create revenue, not to promote road safety'

'Aarto bill there to create revenue, not to promote road safety'

Rudie Heyneke outlines Outa's objections to the traffic demerit system signed into law this week.

'It's not about gangs, it's about a society that is hurting'

'It's not about gangs, it's about a society that is hurting'

Criminologist and author Don Pinnock says deploying the army on the Cape Flats is too little, too late.

Popular articles
Dozens of families evicted from Kraaifontein farm

Dozens of families evicted from Kraaifontein farm

Plass senior researcher Dr Farai Mtero explains what the law says about evictions.

[WATCH] Ndlovu Youth Choir shines once again with latest AGT performance

[WATCH] Ndlovu Youth Choir shines once again with latest AGT performance

The inspiring South African choirU2's Beautiful Day at America's Got Talent quarter-finals.

Want to get rich? Got R100? You don’t need millions to start

Want to get rich? Got R100? You don’t need millions to start

Bruce Whitfield interviews Anthea Gardner, author of "Make Your Money Work for You: Think Big, Start Small".

SA’s richest woman opens up about being a refugee and becoming a billionaire

SA’s richest woman opens up about being a refugee and becoming a billionaire

Magda Wierzycka – Sygnia’s renegade CEO – on her attitude toward money (hopes and fears, successes and failures, etc.).

Mystery solved: Why smelly, blue sewage has been leaking into Cape Town forest

Mystery solved: Why smelly, blue sewage has been leaking into Cape Town forest

The reason for the leakage has been revealed, explains Table Mountain Aerial Cableway MD Wahida Parker.

'CR17 leaks have damaged Ramaphosa's political integrity '

'CR17 leaks have damaged Ramaphosa's political integrity '

Political analyst Dr Somadoda Fikeni weighs in on President Cyril Ramaphosa's ANC election campaign.

W Cape traffic chief: Stay close to other motorists on N2 to stay safe

W Cape traffic chief: Stay close to other motorists on N2 to stay safe

W Cape Traffic Chief Kenny Africa says private security working with the department is helping curb the stonings on the highway.

Were missing SA men victims of Vietnamese organ harvesting syndicate?

Were missing SA men victims of Vietnamese organ harvesting syndicate?

Gift of the Givers fears two South African men who went missing in Vietnam may have fallen prey to an organ harvesting syndicate.